WiseTribe Education
Visual Identity for WiseTribe education
The Wise Tribe is an education organization that focuses on children between 0 and 12 years old. The brand's Chinese name "weisi" is a homonym for "wise" in English, which also means "thinking". They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities. Therefore, the brand should be like children, with infinite imagination space.
Download Press Kit № 97579
Download Press Kit № 97579 Visual Identity for WiseTribe education by Somethink Brand to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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WiseTribe by Somethink Brand
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Visual Identity by Somethink Brand
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Somethink Brand WiseTribe
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Somethink Brand Visual Identity
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WiseTribe educationBrand Logo
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Somethink Brand Corporate Logo
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WiseTribe Education Visual Identity Press Releases
Our WiseTribe Education press releases are ready in languages: English, for your convenience.
WiseTribe Education Visual Identity Media Articles
Our articles on WiseTribe Education, prepared for immediate use, are offered in several languages, including Spanish, English, Korean, Hindi, French, Japanese, Russian, Portuguese, Dutch, Turkish, Arabic (Standard), Italian, Indonesian, German and Chinese (Mandarin).
Unique Properties
The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Tags
Brand, logo, Visual Identity, Education, child
Production Technology
Templates for posters and social media, business cards, envelopes, badges.
Design Challenge
In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Project Duration
The project started in January 2018 in Guangzhou, China.
Operation Flow
Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Research
Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration
The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Image Credits
Image #1: Designer Astro Wong, WiseTribe education, 2018. Image #2: Designer Astro Wong, WiseTribe education, 2018. Image #3: Designer Astro Wong, WiseTribe education, 2018. Image #4: Designer Astro Wong, WiseTribe education, 2018. Image #5: Designer Astro Wong, WiseTribe education, 2018.
Project Overview
WiseTribe Education Visual Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Somethink Brand was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work WiseTribe Education Visual Identity.
Somethink Brand Press Releases
Discover Somethink Brand's journey through our press releases, available for all press members and journalists to use without restrictions. Press members can now immediately access 2 press releases.
WiseTribe Education Unveils Innovative Visual Identity
Introducing the WiseTribe Education Visual Identity
Somethink Brand Newsroom
Discover outstanding design and award-winning initiatives in the Somethink Brand Newsroom.
