Visual Identity
HMP

Visual Identity for Made for you

The HMP Group logo is created to underline the strength of the company, to clarify their communication strategy and highlight their expertise as well as defining the group’s new visual identity and brand architecture. The letters are created in the same way the group stamps it on their pieces. In the background, sketches evoke the global accompaniment that HMP provides. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client for a more comprehensive look, and highlight their different services.

Fanny De Bray 2021 Professional Iron Press Kit № 109853

Download Press Kit № 109853

Download Press Kit № 109853 Visual Identity for Made for you by Fanny De Bray to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Hmp by Fanny De Bray
Hmp by Fanny De Bray

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Visual Identity by Fanny De Bray
Visual Identity by Fanny De Bray

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Fanny De Bray Hmp
Fanny De Bray Hmp

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Fanny De Bray Visual Identity
Fanny De Bray Visual Identity

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Made for youBrand Logo
Made for youBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Design Newswire
HMP Visual Identity Press Releases

Discover our press releases for HMP available in the following languages: English.


Press Kit
HMP Visual Identity Media Articles

We provide articles ready for publication on HMP, offered in several languages: Chinese (Mandarin), Turkish, Arabic (Standard), German, Hindi, Korean, Indonesian, Japanese, Russian, Portuguese, Italian, French, Dutch, Spanish and English.


Unique Properties

The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.

Tags

mechanical, graphic design, paris, industrial,

Production Technology

Logo Business card Letterhead paper Folder

Design Challenge

How to modernize and make more human an industrial universe.

Project Duration

The project started in January 2019 and finished in September 2019.

Operation Flow

This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.

Research

Several researches have been conducted to create this design: The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship. Brand platform with the company direction: What is the mission? What are the USP? Who is the target? Moodboard of images and emotions that need to be associated with the brand, with the company direction.

Inspiration

The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.

Image Credits

Photographer: Maxime Huriez

Project Overview

HMP Visual Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

 Award Logo
Iron Recognition

Fanny De Bray was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work HMP Visual Identity.

DesignPRWire
Fanny De Bray Press Releases

Media members, dive into our press releases on Fanny De Bray's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 7 press releases are available right now.


Introducing HMP's New Visual Identity Designed by Fanny De Bray

Fanny De Bray Unveils Visual Identity for HMP Group


Newsroom
Fanny De Bray Newsroom

Visit Fanny De Bray Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 109853. Visit Fanny De Bray's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. Currently viewing: Press Kit / Media Showcase 109853 for HMP. For extended content, visit Newsroom 228570.

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