Oil Street Art Space
Visual Identity for Kimhung Design
The Oil project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the L with an exclamation mark, which serves as a call for people's attention and a visual representation of the project's location. The project seeks to promote collaboration in the arts, and the use of green as the identity color suggests that Oil is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Download Press Kit № 148151
Download Press Kit № 148151 Visual Identity for Kimhung Design by Kimhung Choi to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Oil Street Art Space by Kimhung Choi
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Visual Identity by Kimhung Choi
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Kimhung Choi Oil Street Art Space
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Kimhung Choi Visual Identity
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Kimhung DesignBrand Logo
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Oil Street Art Space Visual Identity Press Releases
Our Oil Street Art Space press releases are ready in languages: English, for your convenience.
Oil Street Art Space Visual Identity Media Articles
We provide articles ready for publication on Oil Street Art Space, offered in several languages: Korean, Indonesian, Japanese, Russian, English, French, Portuguese, Dutch, Hindi, Turkish, Spanish, Arabic (Standard), Chinese (Mandarin), German and Italian.
Unique Properties
“Oi!”- Oil Street Art Space, is housed in the former clubhouse of the Royal Hong Kong Yacht Club. It opens to the public as community leisure and cultural space in two phases after revitalisation and restoration, including a red-bricked Grade II historic building with a tile roof and over 3000 sqm outdoor area with a two-storey building incorporating an exhibition and multipurpose venue respectively.
Tags
Branding, Visual Identity, Logo, Signage, Environmental Design, Art and Cultural Space
Production Technology
The visual identity of ‘Oi!’ aims to create distinctive and memorable brand that capture the essence of the project. The applications on environmental graphics and collateral to provide guidance to visitors to explore all parts of Oi! and to enhance the impression of Oi! to the public.
Project Duration
May 2022, The Hong Kong SAR
Operation Flow
The visual identity conveys a welcoming and unifying ambience to all visitors and to deliver the message that it is a platform where the people can realise their dreams in art and igniting their creative spark.
Research
Given that part of the premises is Grade II historic building, a range of research on historical premise transforming to public usage and old architecture revamp projects were conducted. After reviewing different angles, the client and designers would like to portray the brand image with Oi!’s vision and mission and to make art relevant in the community. Finally, we chose to use the name as the core element on the logo which also helps the audience to remember where it is located.
Inspiration
The 'Oi!' project aims to develop a visual identity that reflects the brand's core ideas. The name itself replaces the 'L' with an exclamation mark which serves as a call for people's attention and a visual representation of the project's location. The logo's shape is designed to illustrate the idea of calling out loud for attention in graphic form. The use of green as the identity colour suggests that 'Oi!' is an oasis for the arts in the midst of the urban jungle of concrete and steel.
Project Overview
Oil Street Art Space Visual Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Kimhung Choi.
Bronze Recognition
Kimhung Choi was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Oil Street Art Space Visual Identity.
Kimhung Choi Press Releases
Explore the world of Kimhung Choi through our press releases, designed for media members to use freely and enrich your content. Available now: 2 press releases ready for immediate access by journalists.
Introducing the 'Oi!' Visual Identity by Kimhung Choi
Kimhung Choi unveils the 'Oi!' project, a visual identity reflecting the brand's core ideas, aiming to create a distinctive and memorable brand capturing the essence of the project. The project seeks to promote collaboration in the arts and convey a welcoming and unifying ambience to all visitors.
Kimhung Choi Newsroom
Discover outstanding design and award-winning initiatives in the Kimhung Choi Newsroom.
