Tequila
Humberto Garcia

Tequila for Tequila Cascahuín

Humberto Garcia 2021 Professional Silver Press Kit № 110322

Download Press Kit № 110322

Download Press Kit № 110322 Tequila for Tequila Cascahuín by Humberto Garcia to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Cascahuin by Humberto Garcia
Cascahuin by Humberto Garcia

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Tequila by Humberto Garcia
Tequila by Humberto Garcia

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Humberto Garcia Cascahuin
Humberto Garcia Cascahuin

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Humberto Garcia Tequila
Humberto Garcia Tequila

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Tequila CascahuínBrand Logo
Tequila CascahuínBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Consult the Image Credits Section for information on photo credits.

Design Newswire
Humberto Garcia Tequila Press Releases

For Humberto Garcia, find press releases in a variety of languages: English.


Press Kit
Humberto Garcia Tequila Media Articles

Explore our ready-to-use articles on Humberto Garcia, available in multiple languages: Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, Dutch, German, Hindi, Spanish, French, Portuguese, English and Italian, for your feature stories.


Unique Properties

The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.

Tags

design, product design, graphic design, art direction, tequila, bottle, visual design

Production Technology

The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass. For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments.

Design Challenge

One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.

Project Duration

The project started in April 2020 in Mexico and finished in September 2020 in Mexico

Research

The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time. To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations. The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep. Determine the auspicious times, of planting, cultivation and harvest. Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time.

Inspiration

The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making

Image Credits

All photos: Irving Jimenez & Humberto Vanhuten

Project Overview

Humberto Garcia Tequila has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

 Award Logo
Silver Recognition

Humberto Garcia was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Humberto Garcia Tequila.

DesignPRWire
Humberto Garcia Press Releases

Our press releases on Humberto Garcia and their work are made freely available for press members looking to add depth to their content. 1 press releases are now available for immediate access by journalists.


Cascahuin Tequila Bottle Design Wins Silver A' Design Award

Humberto Garcia's Cascahuin Tequila bottle design, inspired by pre-Hispanic crafts and the stars, wins the Silver A' Design Award for Packaging Design in 2021.


Newsroom
Humberto Garcia Newsroom

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You are currently viewing Media Showcase № 110322. Humberto Garcia's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Press Kit / Media Showcase 110322 on Humberto Garcia. For more details, access Newsroom 283190.

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