Hiroshima Terrace
Corporate Identity for Storm Graphics
The Hiroshima Terrace is a visual consisting only of a diamond pattern. The reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called the city of carp because carp lived there. Therefore, by superimposing the image of the Japanese carp and Mitsubishi colour, Hiroshima and Mitsubishi are represented.
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Hiroshima Terrace by Shinji Arashigawa
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Corporate Identity by Shinji Arashigawa
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Shinji Arashigawa Hiroshima Terrace
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Shinji Arashigawa Corporate Identity
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Shinji Arashigawa Design Team Photo
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Hiroshima Terrace Corporate Identity Press Releases
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Hiroshima Terrace Corporate Identity Media Articles
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Unique Properties
The logo for the in-house space for communication (HIROSHIMA TERRACE) creates a shape similar to the torii gate of Miyajima, so it can emphasize the uniqueness of Hiroshima. And also, the reason why it uses the carp shape is that Hiroshima has long been called the city of water, and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi wearing the Mitsubishi colors to express both Hiroshima and Mitsubishi.
Tags
Hiroshima, Terrace, Mitsubishi, Carp, world, DIA
Production Technology
The poster is offset printed and represented by process colors and gold grid lines. The carp shape of the in-house sign is made of magnets so that it can be placed anywhere you like. The rooms name created an original fonts. This poster is expressed only in the shape of a diamond.
Design Challenge
the reason why it uses the carp shape is that Hiroshima has long been called the city of water and that it was also called "the city of carp" because carp lived there. Therefore, we have tried overlapping it with the image of Nishikigoi (a brocade carp) wearing the Mitsubishi colors "red, black, and white" to express both Hiroshima and Mitsubishi.
Project Duration
The project started in October 2019 and finished in December 2019. The creation of poster variations continues.
Operation Flow
This is the sign of each room of the Mitsubishi Corporation Hiroshima branch It is a design of a communication space to unite the feelings of the Mitsubishi Corporation and group companies. It is expressed using the carp that is the identity of Hiroshima.
Research
This is the visual identity, the sign, or the artwork for the office space. It has developed with the keyword "from Hiroshima to the world". The logo for the in-house space for communication (HIROSHIMA TERRACE) uses its initial HT and creates a shape similar to the torii(Shinto shrine archway) gate of Miyajima, so it can emphasize the uniqueness of Hiroshima.
Inspiration
This poster is expressed only in the shape of a diamond. The ripples of water represent the spread to the world. In addition, the carp is also said to be the "incarnation of the dragon" and represents the regal presence. We expressed the Mitsubishi Corporation "Incarnation of a dragon" expanding "from Hiroshima to the world", and made it a poster as the artwork.
Project Overview
Hiroshima Terrace Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Shinji Arashigawa.
Bronze Recognition
Shinji Arashigawa was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Hiroshima Terrace Corporate Identity.
Shinji Arashigawa Press Releases
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Hiroshima Terrace: A Unique Corporate Identity Design by Shinji Arashigawa
Shinji Arashigawa Unveils Hiroshima Terrace: A Visual Identity for Mitsubishi Corporation
Shinji Arashigawa Newsroom
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