Tibet Shannan
Corporate Identity for River Liu Design
Tibet Shannan project aimed at promoting the tourism industry in Shannan. By creating a representative logo to extend the impression of the city through systematic products and tourist guides. The inspiration for the logo is drawn from the features of Shannan and simplified into symbols through contemporary art. The logo itself is versatile and scalable, able to seamlessly integrate into different products. This work hopes to bring a positive and interesting energy to the audience, better meeting the needs of the modern market and helping this ancient city showcase its diverse aspects.
Download Press Kit № 145618
Download Press Kit № 145618 Corporate Identity for River Liu Design by HE LIU to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tibet Shannan by HE LIU
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Corporate Identity by HE LIU
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HE LIU Tibet Shannan
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HE LIU Corporate Identity
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HE LIU Designer Portrait Photo
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River Liu DesignBrand Logo
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Tibet Shannan Corporate Identity Press Releases
For Tibet Shannan, we offer press releases in multiple languages, including: English.
Tibet Shannan Corporate Identity Translations
Tibet Shannan in your language: we provide project translations across multiple languages: Korporatiewe Identiteit AF, Identiteti I Korporatës SQ, የድርጅት ማንነት AM, هوية الشركة AR, Կորպորատիվ Ինքնությունը HY, Korporativ Şəxsiyyət AZ, Identitate Korporatiboa EU, Фірмовы Стыль BE, কর্পোরেট পরিচয় BN, Korporativni Identitet BS, Корпоративната Идентичност BG, ကော်ပိုရိတ်အထောက်အထား MY, La Identitat Corporativa CA, Corporate Identity CEB, Kudziwika Kwamakampani NY, 企業形像 ZY, 企业形象 ZH, Identità Corporativa CO, Korporativni Identitet HR, Firemní Identita CS, Virksomhedsidentitet DA, Huisstijl NL, Kompania Identeco EO, Ettevõtte Identiteet ET, Yritysidentiteetti FI, L'identité D'entreprise FR, Dearbh-Aithne Corporra GD, A Identidade Corporativa GL, კორპორატიული იდენტურობა KA, Corporate Identity DE, Η Εταιρική Ταυτότητα EL, કોર્પોરેટ ઓળખ GU, Idantite Antrepriz HT, Ainihin Kamfani HA, ʻo Ka ʻike Pilikino HAW, זהות ארגונית HE, कॉर्पोरेट पहचान HI, Lub Tuam Txhab Tus Kheej HMN, A Vállalati Arculat HU, Fyrirtækjakennsla IS, Njirimara Ụlọọrụ IG, Identitas Perusahaan ID, Féiniúlacht Chorparáideach GA, L'identità Aziendale IT, コーポレートアイデンティティ JA, Identitas Perusahaan JV, ಕಾರ್ಪೊರೇಟ್ ಗುರುತು KN, Корпоративтік Сәйкестік KK, អត្តសញ្ញាណសាជីវកម្ម KM, Indangamuntu RW, 기업의 정체성은 KO, Nasnameya Pargîdanî KU, Корпоративдик Идентификация KY, ຕົວຕົນຂອງບໍລິສັດ LO, Corporatum Identitatis LA, Korporatīvā Identitāte LV, Įmonės Tapatybė LT, Firmenidentitéit LB, Корпоративниот Идентитет MK, Ny Maha-Orinasa MG, Identiti Korporat MS, കോർപ്പറേറ്റ് ഐഡന്റിറ്റി ML, Identità Korporattiva MT, Ko Te Tuakiri Umanga MI, कॉर्पोरेट ओळख MR, Корпорацийн Таних Тэмдэг MN, कर्पोरेट पहिचान NE, Bedriftsidentitet NO, କର୍ପୋରେଟ୍ ପରିଚୟ OR, کارپوریټ پیژندنه PS, هویت شرکتی FA, Identyfikacja Wizualna PL, Identidade Corporativa PT, ਕਾਰਪੋਰੇਟ ਪਛਾਣ PA, Identitatea Corporativă RO, Фирменный Стиль RU, Fa'asinomaga Kamupani SM, Корпоративни Идентитет SR, Corporate Identity SN, ڪارپوريٽ سڃاڻپ SD, ආයතනික අනන්යතාවය SI, Firemná Identita SK, Celostna Podoba SL, Aqoonsiga Shirkadu SO, Boitsebiso Ba Khoebo ST, La Identidad Corporativa ES, Idéntitas Perusahaan SU, Utambulisho Wa Shirika SW, Företagsidentitet SV, Ang Corporate Identity TL, Шахсияти Корпоративӣ TG, கார்ப்பரேட் அடையாளம் TA, Корпоратив Үзенчәлек TT, కార్పొరేట్ గుర్తింపు TE, เอกลักษณ์องค์กร TH, Kurumsal Kimlik TR, Korporatiw Şahsyýet TK, Фірмовий Стиль UK, کارپوریٹ شناخت UR, كارخانا كىملىكى UG, Korporativ Identifikatsiya UZ, Bản Sắc Công Ty VI, Hunaniaeth Gorfforaethol CY, Corporate Identiteit FY, Isazisi Senkampani XH, פֿירמע אידענטיטעט YI, Idanimọ Ile-Iṣẹ YO, Ubunikazi Bebhizinisi ZU, Corporate Identity EN.
Tibet Shannan Corporate Identity Media Articles
Leverage our ready-to-publish articles on Tibet Shannan, offered in a range of languages: French, Portuguese, Dutch, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Spanish, German, Hindi and Italian.
Unique Properties
Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Tags
Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Production Technology
The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Design Challenge
Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Project Duration
The project started in July 2021 in China and finished in Jun 2022.
Operation Flow
The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Research
With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Inspiration
Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Image Credits
Illustrator River Liu Designer River Liu Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012. Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.
Project Overview
Tibet Shannan Corporate Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
HE LIU was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Tibet Shannan Corporate Identity.
HE LIU Press Releases
Media members, dive into our press releases on HE LIU's work, ready for you to use and enhance your journalistic content. Immediate access is granted to 1 press releases for all journalists.
Tibet Shannan Corporate Identity Design Unveiled by HE LIU Receives A' Design Award
HE LIU's latest project, Tibet Shannan, a visual system capturing the essence of Shannan City, has been awarded the Silver A' Design Award in 2023.
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