Seotun Saram

Corporate Identity for Seotun Saram

The project created a fairy tale that metaphorically describes the consultation process for those who are not familiar with counseling. Warm paper texture, lyrical coloring in the night sky and hand-drawn icons make up the service. Fairy tale illustrations are also used in the design of various items used in the brand to convey a unified brand image.

Download Press Kit № 91596

Download Press Kit № 91596 Corporate Identity for Seotun Saram by Coreintive to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Seotun Saram by Coreintive

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Corporate Identity by Coreintive

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Coreintive Seotun Saram

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Coreintive Corporate Identity

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Seotun SaramBrand Logo

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Seotun Saram Corporate Identity Press Releases

Press resources for Seotun Saram are offered in several languages: English.

Seotun Saram Corporate Identity Media Articles

Leverage our ready-to-publish articles on Seotun Saram, offered in a range of languages: Arabic (Standard), Indonesian, Chinese (Mandarin), French, Portuguese, Hindi, Dutch, Korean, Japanese, Russian, Italian, German, Turkish, Spanish and English.

Unique Properties

'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.

Tags

SeotunSaram, CI, BI, Corporate Identity, Brand Identity

Production Technology

We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.

Design Challenge

This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.

Project Duration

The project started in April 2017 and finished in August 2018 in Republic of Korea.

Operation Flow

We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.

Research

There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.

Inspiration

Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.

Project Overview

Seotun Saram Corporate Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Coreintive.

Bronze Recognition

Coreintive was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Seotun Saram Corporate Identity.

Coreintive Press Releases

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Seotun Saram: Redefining Corporate Identity with Warmth and Hope

Coreintive introduces Seotun Saram, a unique corporate identity design project that aims to revolutionize psychological counseling services in Korea with warmth and hope.

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