Low Classic

Brand Identity and Typography for Low Classic

Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that showcase the one-of-a-kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.

Download Press Kit № 113244

Download Press Kit № 113244 Brand Identity and Typography for Low Classic by Yaman Hu to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Low Classic by Yaman Hu

Download 1800 Pixels JPEG Image.

Brand Identity and Typography by Yaman Hu

Download 1800 Pixels JPEG Image.

Yaman Hu Low Classic

Download 1800 Pixels JPEG Image.

Yaman Hu Brand Identity and Typography

Download 1800 Pixels JPEG Image.

Low ClassicBrand Logo

Download 1800 Pixels JPEG Image.

Low Classic Brand Identity and Typography Press Releases

Press releases for Low Classic are now accessible in these languages: English.

Low Classic Brand Identity and Typography Media Articles

Utilize our prepared articles to feature Low Classic, available in the languages: Italian, German, French, Portuguese, Korean, Japanese, Russian, Spanish, English, Turkish, Arabic (Standard), Indonesian, Hindi, Dutch and Chinese (Mandarin).

Unique Properties

Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.

Tags

Identity, digital design, fashion, typography

Production Technology

As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.

Design Challenge

There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.

Project Duration

The project started at the end of 2019 in New York and finished in mid-2020 in New York.

Operation Flow

The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.

Research

The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.

Inspiration

The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop

Project Overview

Low Classic Brand Identity and Typography has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Yaman Hu.

Iron Recognition

Yaman Hu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Low Classic Brand Identity and Typography.

Yaman Hu Press Releases

Attention press members and journalists: We offer a collection of press releases on Yaman Hu and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.

Low Classic Unveils New Brand Identity and Typography

Yaman Hu's Low Classic project, inspired by 80s fashion, introduces a unique brand identity and typography for the digital era

Yaman Hu Newsroom

Explore Yaman Hu Newsroom to uncover award-winning design projects and more.