Low Classic
Brand Identity and Typography for Low Classic
Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that showcase the one-of-a-kind holistic view of Low Classic. The way of showing the brand value is by providing minimalist design but with elegant typography details.
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Download Press Kit № 113244 Brand Identity and Typography for Low Classic by Yaman Hu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Low Classic by Yaman Hu
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Brand Identity and Typography by Yaman Hu
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Yaman Hu Low Classic
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Yaman Hu Brand Identity and Typography
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Low ClassicBrand Logo
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Low Classic Brand Identity and Typography Press Releases
Our Low Classic press releases are ready in languages: English, for your convenience.
Low Classic Brand Identity and Typography Media Articles
For immediate use: Low Classic articles, available in languages such as Italian, German, French, Portuguese, Korean, Japanese, Russian, Spanish, English, Turkish, Arabic (Standard), Indonesian, Hindi, Dutch and Chinese (Mandarin), to enrich your content.
Unique Properties
Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Tags
Identity, digital design, fashion, typography
Production Technology
As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Design Challenge
There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Project Duration
The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Operation Flow
The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Research
The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Inspiration
The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Project Overview
Low Classic Brand Identity and Typography has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yaman Hu.
Iron Recognition
Yaman Hu was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Low Classic Brand Identity and Typography.
Yaman Hu Press Releases
We provide a series of press releases on Yaman Hu that journalists and press members can freely incorporate into their narratives. Available now: 1 press releases ready for immediate access by journalists.
Low Classic Unveils New Brand Identity and Typography
Yaman Hu's Low Classic project, inspired by 80s fashion, introduces a unique brand identity and typography for the digital era
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