'Krafton' by Plus X: Innovation in Brand Experience Design

Krafton

Brand Experience Design for Krafton

Krafton's logo design system expresses both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages, as the brand's core identity is centered on craftsmanship in developing games. The crest shape of the logo is applied consistently to all the alliance brands, differentiated by the use of designated colors, and forms a cohesive visual system.

Plus X 2021 Agency Silver Press Kit № 115949

Download Press Kit № 115949

Download Press Kit № 115949 Brand Experience Design for Krafton by Plus X to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Krafton Game Union by Plus X

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For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Brand Experience Design by Plus X

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Plus X Krafton Game Union

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Plus X Brand Experience Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Consult the Image Credits Section for information on photo credits.

Krafton Brand Experience Design Press Releases

Access press releases crafted for Krafton in these languages: English.

Krafton Brand Experience Design Media Articles

Our articles on Krafton, prepared for immediate use, are offered in several languages, including Chinese (Mandarin), Spanish, French, Italian, Dutch, Arabic (Standard), Hindi, Turkish, German, Portuguese, Korean, Indonesian, Japanese, Russian and English.

Unique Properties

Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.

Production Technology

1. Brand Value Platform Krafton's essence is defined as UNGRAVITY. 2. Visual Identity and Brand Design Element Development Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest. 3. Brand Experience Design From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.

Design Challenge

It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.

Project Duration

The project proceeded for 9 months in Seoul, South Korea.

Operation Flow

The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.

Research

Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.

Inspiration

Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.

Image Credits

Plus X

Project Overview

Krafton Brand Experience Design has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Plus X was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Krafton Brand Experience Design.

Plus X Press Releases

We provide a series of press releases on Plus X that journalists and press members can freely incorporate into their narratives. 3 press releases are now available for immediate access by journalists.

Krafton Unveils New Logo Design System Inspired by Middle Ages Craft Guild Crest

Krafton, a leading game development company, has launched a new logo design system inspired by the crest of the Craft Guild of the Middle Ages. The system aims to express the uniqueness and consistency of each alliance brand, reestablishing the brand architecture.

Plus X Newsroom

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