Heffron

Spirits and Alcohol for The Green Tree Distillery

Rum Heffron was created in 2020 on the occasion of the centenary of the return of Czechoslovak legionaries to their homeland, Czechoslovakia. The legionaries fought in Russia in 1914-1918 against the Russian Bolsheviks. Heffron is the name of one of the ships on which the legionnaires sailed from Vladivostok via Panama back to Europe. Therefore, the rum is of Panamanian origin and its design is inspired by letters sent by legionaries from their travels around the world home. Rum Heffron became one of the flagships of the manufacturer the Green Tree Distillery.

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Heffron by Martin Zouhar

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Spirits and Alcohol by Martin Zouhar

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Martin Zouhar Heffron

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Martin Zouhar Spirits and Alcohol

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Heffron Spirits and Alcohol Press Releases

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Heffron Spirits and Alcohol Media Articles

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Unique Properties

Rum Heffron was created in honor to the Czechoslovak legions. They fought against the Bolsheviks in Russia in 1914-1918 and made a significant contribution to the establishment of the Czechoslovak Republic after the end of World War I. The rum was launched on the Czech market on the occasion of the centenary of Czechoslowak legionnairs return home after a long journey around the world (from Russia via Panama back to Europe).

Tags

branding, packaging, alcohol, spirit, rum, ron, bottle, czech, history

Production Technology

Transparent glass bottle. Label from textured creamy paper with letter stamp perforation die cut and local glossy varnish. Printed by three Pantone colors.

Design Challenge

The challenge was to interpret the Czechoslovak legions values in an authentic way, engagingly and with dignity on the rum brand.

Project Duration

This project started in July 2018 and was finished in August 2019 in Prague, Czechia.

Operation Flow

It is simple spirit bottle – there's no special function to it. The short legionnaires story on the label might be considered as educative.

Research

I learned more about the historic context of my country and life destinies of soldiers fighting in the First and mainly also in the Second World War.

Inspiration

The long journey home (from Russia, via Panama to Europe) and the letters the legionnaires were sending home, are the inspiration for the concept. The name Heffron is the name of the last ship that carried legionnaires from Russia to Europe.

Image Credits

Photos of the bottles were made in studio Cotashon.

Project Overview

Heffron Spirits and Alcohol has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Martin Zouhar was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Heffron Spirits and Alcohol.

Martin Zouhar Press Releases

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Introducing Heffron: A Tribute to Czechoslovak Legionnaires

Rum Heffron: A Tribute to the Czechoslovak Legionnaires

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