RYC Brand Identity
Visual Upgrade for RYC
This design upgrades the visual identification system of Guangzhou Ruoyuchen Technology Co., Ltd. Logo combines the basic punctuation marks: exclamation point, comma, full stop plus the initials of company name "R" and E-commerce industry attribute "shopping cart", showing the company's professionalism, perseverance in the E-commerce industry and the attitude of pursuing perfection.
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Download Press Kit № 114458 Visual Upgrade for RYC by Fengnan Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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RYC Brand Identity by Fengnan Lin
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Visual Upgrade by Fengnan Lin
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Fengnan Lin RYC Brand Identity
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Fengnan Lin Visual Upgrade
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RYCBrand Logo
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RYC Brand Identity Visual Upgrade Press Releases
Explore press materials for RYC Brand Identity, available in languages such as English.
RYC Brand Identity Visual Upgrade Media Articles
Access our collection of RYC Brand Identity articles, ready for use and offered in languages: Turkish, Arabic (Standard), Indonesian, Hindi, Russian, Spanish, French, Portuguese, Dutch, German, Chinese (Mandarin), Korean, Japanese, English and Italian.
Unique Properties
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.Exclamation point: for expertise, comma: for perseverance, full stop: for perfection, and also for new beginning and new pursuit.
Tags
Responsible, Young, Creative, Brand, Corporate Identity
Production Technology
Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag ,etc. The process involves foil silver , screen printing.
Design Challenge
Find a suitable design language to reflect industry attributes and corporate culture.
Project Duration
Guangzhou,Guangdong Province,China,January 1th,2020
Operation Flow
The logo is composed of three punctuation marks, which is simple in appearance but fully reflects the industry attribute and corporate culture.
Research
Ruoyuchen's 10th anniversary, brand vision upgrade
Inspiration
Guangzhou Ruoyuchen Technology Co., Ltd. is a well-known listed e-commerce company in China, which is a communicator between 30,000,000+ Chinese families and 70+ global quality brands. The inspiration of the new logo comes from People, Communication and Globalization. There are many different literal languages around the world and punctuation marks are the unified language. Using basic punctuation marks: exclamation point, comma, period plus initial "R", and industry attribute "shopping cart", the three are combined, and a new LOGO graphic is born.
Image Credits
Image #1: Designer Fengnan Lin,2019.
Project Overview
RYC Brand Identity Visual Upgrade has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Fengnan Lin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work RYC Brand Identity Visual Upgrade.
Fengnan Lin Press Releases
Explore the world of Fengnan Lin through our press releases, designed for media members to use freely and enrich your content. Unlock 3 press releases now, directly accessible to journalists.
RYC Unveils New Brand Identity Designed by Fengnan Lin
Guangzhou, China - January 1st, 2020 - Guangzhou Ruoyuchen Technology Co., Ltd. has revealed its new brand identity, designed by Fengnan Lin, aimed at reflecting the company's professionalism, perseverance, and pursuit of perfection.
Fengnan Lin Newsroom
Fengnan Lin Newsroom is your gateway to exploring acclaimed design and award-winning works.
