Free

Brand Identity for FREE

The design was young because on the basis of retaining the gene, the ee is extracted from the original Logo, which try to reflect the modern women's feeling of unrestraint, the pursuit of freedom through the dynamic line performance showing consumers the brand's new attitude image and new positioning-Free to be me. The letter "F" rises slightly, reflecting a young and optimistic attitude.

Guangzhou Ruoyuchen Technology Co., Ltd. 2022 Professional Iron Press Kit № 135862

Download Press Kit № 135862

Download Press Kit № 135862 Brand Identity for FREE by Guangzhou Ruoyuchen Technology Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Free by Guangzhou Ruoyuchen Technology Co Ltd

Free by Guangzhou Ruoyuchen Technology Co Ltd

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Brand Identity by Guangzhou Ruoyuchen Technology Co Ltd

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Guangzhou Ruoyuchen Technology Co Ltd Free

Guangzhou Ruoyuchen Technology Co Ltd Free

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Guangzhou Ruoyuchen Technology Co Ltd Brand Identity

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

FREEBrand Logo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Design Newswire

Free Brand Identity Press Releases

Our Free press releases are ready in languages: English, for your convenience.

Press Kit

Free Brand Identity Media Articles

Our articles on Free, prepared for immediate use, are offered in several languages, including French, Portuguese, German, Dutch, Indonesian, Arabic (Standard), Italian, English, Chinese (Mandarin), Hindi, Turkish, Korean, Japanese, Russian and Spanish.

Unique Properties

The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.

Tags

Brand visual upgrade, Sanitary napkins, GEN Z,

Production Technology

Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.

Design Challenge

Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.

Project Duration

Guangzhou,Guangdong Province,China,July 6,2021

Operation Flow

The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.

Research

We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.

Inspiration

For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group. We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system. The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.

Project Overview

Free Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Guangzhou Ruoyuchen Technology Co., Ltd..

Iron Recognition

Guangzhou Ruoyuchen Technology Co., Ltd. was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Free Brand Identity.

DesignPRWire

Guangzhou Ruoyuchen Technology Co., Ltd. Press Releases

Access a rich repository of press releases on Guangzhou Ruoyuchen Technology Co., Ltd., offered to press and media professionals for unrestricted use in their stories. 3 press releases are now available for immediate access by journalists.

Revolutionizing Brand Identity: Free's Visual Upgrade by Fengnan Lin

Fengnan Lin's Free brand identity upgrade reflects a youthful attitude, reshaping the brand for the modern consumer.

Newsroom

Guangzhou Ruoyuchen Technology Co., Ltd. Newsroom

Visit Guangzhou Ruoyuchen Technology Co., Ltd. Newsroom for an inside look at exceptional design and award-winning projects.

You are currently viewing Media Showcase № 135862. For a full overview of Guangzhou Ruoyuchen Technology Co., Ltd.'s accomplishments and media resources, Guangzhou Ruoyuchen Technology Co., Ltd.'s newsroom is the place to be, offering direct access to a range of materials. You are here: Press Kit / Media Showcase 135862 about Free. Additional content is available in Newsroom 292360.

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