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The design was young because on the basis of retaining the gene, the ee is extracted from the original Logo, which try to reflect the modern women's feeling of unrestraint, the pursuit of freedom through the dynamic line performance showing consumers the brand's new attitude image and new positioning-Free to be me. The letter "F" rises slightly, reflecting a young and optimistic attitude.

Guangzhou Ruoyuchen Technology Co., Ltd. 2022 Professional Iron Press Kit № 135862

Download Press Kit № 135862

Download Press Kit № 135862 Brand Identity for FREE by Guangzhou Ruoyuchen Technology Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Free by Guangzhou Ruoyuchen Technology Co Ltd

Free by Guangzhou Ruoyuchen Technology Co Ltd

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Brand Identity by Guangzhou Ruoyuchen Technology Co Ltd

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Guangzhou Ruoyuchen Technology Co Ltd Free

Guangzhou Ruoyuchen Technology Co Ltd Free

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Guangzhou Ruoyuchen Technology Co Ltd Brand Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

FREEBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Design Newswire

Free Brand Identity Press Releases

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Press Kit

Free Brand Identity Media Articles

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Unique Properties

The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.

Tags

Brand visual upgrade, Sanitary napkins, GEN Z,

Production Technology

Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.

Design Challenge

Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.

Project Duration

Guangzhou,Guangdong Province,China,July 6,2021

Operation Flow

The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.

Research

We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.

Inspiration

For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group. We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system. The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.

Project Overview

Free Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Guangzhou Ruoyuchen Technology Co., Ltd..

Iron Recognition

Guangzhou Ruoyuchen Technology Co., Ltd. was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Free Brand Identity.

DesignPRWire

Guangzhou Ruoyuchen Technology Co., Ltd. Press Releases

Explore the world of Guangzhou Ruoyuchen Technology Co., Ltd. through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 4 press releases for all journalists.

Revolutionizing Brand Identity: Free's Visual Upgrade by Fengnan Lin

Fengnan Lin's Free brand identity upgrade reflects a youthful attitude, reshaping the brand for the modern consumer.

Newsroom

Guangzhou Ruoyuchen Technology Co., Ltd. Newsroom

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