Free
Brand Identity for FREE
The design was young because on the basis of retaining the gene, the ee is extracted from the original Logo, which try to reflect the modern women's feeling of unrestraint, the pursuit of freedom through the dynamic line performance showing consumers the brand's new attitude image and new positioning-Free to be me. The letter "F" rises slightly, reflecting a young and optimistic attitude.
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Free by Fengnan Lin
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Brand Identity by Fengnan Lin
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Fengnan Lin Free
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Fengnan Lin Brand Identity
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FREEBrand Logo
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Unique Properties
The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.
Tags
Brand visual upgrade, Sanitary napkins, GEN Z,
Production Technology
Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.
Design Challenge
Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.
Project Duration
Guangzhou,Guangdong Province,China,July 6,2021
Operation Flow
The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.
Research
We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.
Inspiration
For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group. We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system. The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.
Project Overview
Free Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Fengnan Lin.
Iron Recognition
Fengnan Lin was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Free Brand Identity.
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