Brand Identity
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Brand Identity for FREE

The design was young because on the basis of retaining the gene, the ee is extracted from the original Logo, which try to reflect the modern women's feeling of unrestraint, the pursuit of freedom through the dynamic line performance showing consumers the brand's new attitude image and new positioning-Free to be me. The letter "F" rises slightly, reflecting a young and optimistic attitude.

Fengnan Lin 2022 Professional Iron Press Kit № 135862

Download Press Kit № 135862

Download Press Kit № 135862 Brand Identity for FREE by Fengnan Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Free by Fengnan Lin
Free by Fengnan Lin

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Brand Identity by Fengnan Lin
Brand Identity by Fengnan Lin

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Fengnan Lin Free
Fengnan Lin Free

Download 1800 Pixels JPEG Image.

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Fengnan Lin Brand Identity
Fengnan Lin Brand Identity

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

FREEBrand Logo
FREEBrand Logo

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Design Newswire
Free Brand Identity Press Releases

Access press releases crafted for Free in these languages: English.


Press Kit
Free Brand Identity Media Articles

Utilize our prepared articles to feature Free, available in the languages: French, Portuguese, German, Dutch, Indonesian, Arabic (Standard), Italian, English, Chinese (Mandarin), Hindi, Turkish, Korean, Japanese, Russian and Spanish.


Unique Properties

The letter "F" rises slightly, reflecting a young and optimistic attitude. The continuous brush design of the two "e" letters are cleverly linked together which has also become the super symbol of Free, and used to create specifications such as the Icon system, that makes the brand more unified and more extensible, and also makes Free's brand vision stand out from the competition.

Tags

Brand visual upgrade, Sanitary napkins, GEN Z,

Production Technology

Extract "ee" from the logo as an auxiliary graphic and apply it to many work scenarios, such as business cards, express boxes, badges, document bags, messenger bags, canvas bags, etc. The process involves four-color printing and baking paint process.

Design Challenge

Through the brand visual upgrade, an old brand of daily necessities is reshaped into a trendy brand of sanitary napkins with a young attitude, conveying freedom and a brand-new attitude image to consumers.

Project Duration

Guangzhou,Guangdong Province,China,July 6,2021

Operation Flow

The "ee" is extracted from the original Logo, which reflects the modern women's feeling of unrestrained, the pursuit of freedom and self-expression through the dynamic line performance.

Research

We found that for more than 10 years, Free has been "taking the first sanitary napkin for girls" as its brand positioning. The brand image is gradually aging, making it difficult for the brand to continue to gain the recognition of the "youngest" consumer group.

Inspiration

For more than 10 years, Free's brand position-"taking the first sanitary napkin for girls" cannot meet the change of aesthetic trends, the images is gradually aging, making it difficult to continue to gain the recognition of the "youngest" consumer group. We took on the core of the brand and reshaped it into a youthful attitude brand by upgrading the logo font and a new visual specification system. The new system makes the visual and concept consistent and extensible and is flexible to be used in online and offline channels.

Project Overview

Free Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Fengnan Lin.

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Iron Recognition

Fengnan Lin was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Free Brand Identity.

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Fengnan Lin Press Releases

Journalists and media members can enrich their content with our press releases on Fengnan Lin, available for free use. 3 press releases are now available for immediate access by journalists.


Revolutionizing Brand Identity: Free's Visual Upgrade by Fengnan Lin

Fengnan Lin's Free brand identity upgrade reflects a youthful attitude, reshaping the brand for the modern consumer.


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