Branding and Packaging
Prow Thai

Branding and Packaging for Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

Piti Amornlertwattana 2021 Professional Silver Press Kit № 116727

Download Press Kit № 116727

Download Press Kit № 116727 Branding and Packaging for Prow Thai by Piti Amornlertwattana to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


Prow Thai by Piti Amornlertwattana
Prow Thai by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Branding and Packaging by Piti Amornlertwattana
Branding and Packaging by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Piti Amornlertwattana Prow Thai
Piti Amornlertwattana Prow Thai

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Piti Amornlertwattana Branding and Packaging
Piti Amornlertwattana Branding and Packaging

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Piti Amornlertwattana Designer Portrait Photo
Piti Amornlertwattana Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image attributions can be found in the Image Credits Section.

Prow ThaiBrand Logo
Prow ThaiBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Design Newswire
Prow Thai Branding and Packaging Press Releases

Our Prow Thai press releases are ready in languages: English, for your convenience.


Press Kit
Prow Thai Branding and Packaging Media Articles

Leverage our ready-to-publish articles on Prow Thai, offered in a range of languages: Spanish, French, Indonesian, Chinese (Mandarin), Hindi, Turkish, Dutch, German, Arabic (Standard), English, Korean, Japanese, Russian, Italian and Portuguese.


Unique Properties

The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.

Tags

branding, packaging, virgin coconut oil, cosmetic, lotion

Production Technology

Bottle Material: Glass, PET Label: Sticker matte paper, offset printing

Design Challenge

It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.

Project Duration

The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.

Operation Flow

The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.

Research

Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.

Inspiration

Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.

Image Credits

Images #1-#4: Piti Amornlertwattana Image #5: Image by www.freepik.com, www.pexels.com

Project Overview

Prow Thai Branding and Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Piti Amornlertwattana Designer Portrait Photo Award Logo
Silver Recognition

Piti Amornlertwattana was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Prow Thai Branding and Packaging.

DesignPRWire
Piti Amornlertwattana Press Releases

Explore the world of Piti Amornlertwattana through our press releases, designed for media members to use freely and enrich your content. 1 press releases are now available for immediate access by journalists.


Prow Thai: A Fresh Image for Virgin Coconut Oil and Cosmetics Brand

Piti Amornlertwattana Redefines Branding and Packaging for Prow Thai


Piti Amornlertwattana Designer Portrait Photo
Piti Amornlertwattana Newsroom

Piti Amornlertwattana Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 116727. Explore Piti Amornlertwattana's newsroom for a complete collection of their award-winning work, including high-resolution images, interviews, and much more. You are now viewing Press Kit / Media Showcase 116727 on Prow Thai. For more details, access Newsroom 296659.

Explore Now

Aquetha Branding and Packaging
Aquetha

Branding and Packaging for tacto inc.

tacto inc. 2024 Agency Silver
Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
Nianfenyuanjiang Gu3o

Alcoholic Beverage Packaging for Anhui Gujing Distillery Co. Ltd

Wen Liu 2023 Agency Silver
Gujing Display Sanxingdui Culture
Gujing

Display Sanxingdui Culture for Infinity Studio

Infinity studio 2022 Agency Silver
Lowen Packaging
Lowen

Packaging for CHINA RESOURCES SNOW BREWERIES

China Resources Snow Breweries 2022 Agency Silver
Corso Rum Packaging
Corso

Rum Packaging for Morgan Studio

Mateus Morgan 2022 Agency Silver
Flying to the Moon Gift Box
Flying to the Moon

Gift Box for ShenZhen XiShang Boutique Packing Co., Ltd

ShenZhen XiShang Boutique Packing Co., Ltd 2022 Agency Silver
ShenZhen XiShang Boutique Packing Co., Ltd Gift Box
ShenZhen XiShang Boutique Packing Co., Ltd

Gift Box for ShenZhen XiShang Boutique Packing Co., Ltd

ShenZhen XiShang Boutique Packing Co., Ltd 2022 Agency Silver
Altitude Series Wine Label
Altitude Series

Wine Label for Wuhan Pufine Creative Technology Co., Ltd.

Pufine Creative 2023 Agency Silver
Xijiu Silk Road Liquor Packaging
Xijiu Silk Road Liquor

Packaging for Zhu Hai

Zhu Hai 2023 Professional Silver
Shebude White Liquor Packaging
Shebude White

Liquor Packaging for Shede Spirits Co. Ltd.

Wu yao 2023 Agency Silver
Wan Shan Jiu 5696 Baijiu Packaging
Wan Shan Jiu 5696

Baijiu Packaging for Wuhan Pufine Creative Technology Co., Ltd.

Pufine Creative 2023 Agency Silver
Dream of the Blue Manual Class Alcoholic Beverage Packaging
Dream of the Blue Manual Class

Alcoholic Beverage Packaging for JIANGSU YANGHE DISTILLERY CO.,LTD.

Wen Liu 2023 Agency Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY