Branding and Packaging
Prow Thai

Branding and Packaging for Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

Piti Amornlertwattana 2021 Professional Silver Press Kit № 116727

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Prow Thai by Piti Amornlertwattana
Prow Thai by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Acknowledgements for photographs are in the Image Credits Section.

Branding and Packaging by Piti Amornlertwattana
Branding and Packaging by Piti Amornlertwattana

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

Piti Amornlertwattana Prow Thai
Piti Amornlertwattana Prow Thai

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Piti Amornlertwattana Branding and Packaging
Piti Amornlertwattana Branding and Packaging

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Piti Amornlertwattana Designer Portrait Photo
Piti Amornlertwattana Designer Portrait Photo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Photo credits are listed in the Image Credits Section.

Prow ThaiBrand Logo
Prow ThaiBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Design Newswire
Prow Thai Branding and Packaging Press Releases

For Prow Thai, we offer press releases in multiple languages, including: English.


Press Kit
Prow Thai Branding and Packaging Media Articles

Ready for your features: articles on Prow Thai in various languages, including Spanish, French, Indonesian, Chinese (Mandarin), Hindi, Turkish, Dutch, German, Arabic (Standard), English, Korean, Japanese, Russian, Italian and Portuguese.


Unique Properties

The designer conception to design the Prow Thai to look like a handcrafted product with meticulousness and have a feeling of hand-made work, but the packaging must have a standard and can be sold abroad and online market. Therefore, the logo was designed to look simple and clean by using only logotype and packaging using a circular shape of a coconut, painted in color painting to make a dot graphic element, and divide the color group to separate products into categories. The background is used as the off-white of coconut meat to represent the cleanliness of cosmetic products.

Tags

branding, packaging, virgin coconut oil, cosmetic, lotion

Production Technology

Bottle Material: Glass, PET Label: Sticker matte paper, offset printing

Design Challenge

It is a project between the Thai government, entrepreneur, and designer and has a relatively short-term period to work. As for entrepreneurs, they lack experience and understanding of the design process. The designer must use the information to convince entrepreneurs to understand and to stick to their plans.

Project Duration

The project Started in March 2020 and finished in June 2020 in Bangkok Thailand.

Operation Flow

The designer focuses on simplicity and cleanliness to communicate the image of organic products but adds the dot painting pattern is inspired by coconut shape to get the feeling of local handicraft.

Research

Prow Thai is a traditional virgin coconut oil that was originally in the small southern provinces of Thailand, and they wanted to expand the market to foreign countries and online. But they lacked an understanding of the design and limited production plants. The designer was assigned to develop the brand image, redesign the packaging. After researching, it was found that the product is a quality organic goods that can only be obtained from parts of the South in Thailand. The designer decided to make the brand image more international but still look like a handcrafted product.

Inspiration

Prow Thai is a virgin coconut oil and cosmetics brand made from coconut oil, which are organic and indigenous products that require expertise and specialized knowledge from southern Thailand. The designer has to design a new brand also a packaging design and inspired by the form of the coconut and the beauty of the sea of southern regions of Thailand.

Image Credits

Images #1-#4: Piti Amornlertwattana Image #5: Image by www.freepik.com, www.pexels.com

Project Overview

Prow Thai Branding and Packaging has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Piti Amornlertwattana Designer Portrait Photo Award Logo
Silver Recognition

Piti Amornlertwattana was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Prow Thai Branding and Packaging.

DesignPRWire
Piti Amornlertwattana Press Releases

For journalists seeking engaging content: Explore our press releases featuring Piti Amornlertwattana's work, freely available for incorporation into your stories. Instantly access 1 press releases, available exclusively for journalists.


Prow Thai: A Fresh Image for Virgin Coconut Oil and Cosmetics Brand

Piti Amornlertwattana Redefines Branding and Packaging for Prow Thai


Piti Amornlertwattana Designer Portrait Photo
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