Visual Identity and Brand Design
Cafe Soul

Visual Identity and Brand Design for Cafe Tunico

With the challenge to deliver a family owned handcrafted quality 100 percent Arabica coffee to be accessible to everyone's essence, styles, tastes, preferences and faces. Soul is at the heart of pluralism and diversity, appropriating that for the purpose of a lighter, younger and more inclusive communication and design. A brand designed to transform and interact, creating an unlimited number of faces and textures, bringing up the whole concept of the brand's diversity. Soul is in the essence of coffee; it is coffee with a soul.

Mateus Matos Montenegro 2022 Professional Bronze Press Kit № 117271

Download Press Kit № 117271

Download Press Kit № 117271 Visual Identity and Brand Design for Cafe Tunico by Mateus Matos Montenegro to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Cafe Soul by Mateus Matos Montenegro
Cafe Soul by Mateus Matos Montenegro

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Visual Identity and Brand Design by Mateus Matos Montenegro
Visual Identity and Brand Design by Mateus Matos Montenegro

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Mateus Matos Montenegro Cafe Soul
Mateus Matos Montenegro Cafe Soul

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Mateus Matos Montenegro Visual Identity and Brand Design
Mateus Matos Montenegro Visual Identity and Brand Design

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Mateus Matos Montenegro Designer Portrait Photo
Mateus Matos Montenegro Designer Portrait Photo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Cafe TunicoBrand Logo
Cafe TunicoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Cafe Soul Visual Identity and Brand Design Press Releases

Access press releases crafted for Cafe Soul in these languages: English.


Press Kit
Cafe Soul Visual Identity and Brand Design Media Articles

Access our collection of Cafe Soul articles, ready for use and offered in languages: German, French, Korean, Japanese, Russian, Chinese (Mandarin), Spanish, English, Hindi, Turkish, Dutch, Arabic (Standard), Portuguese, Italian and Indonesian.


Unique Properties

Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work. This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.

Tags

Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium

Production Technology

For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.

Design Challenge

The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market. Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.

Project Duration

The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.

Operation Flow

The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.

Research

From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone. In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price. Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society. A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.

Inspiration

Soul coffee was created aiming a lighter, younger and more inclusive language. The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup. A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee, IT IS COFFEE WITH SOUL.

Project Overview

Cafe Soul Visual Identity and Brand Design has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Mateus Matos Montenegro.

Mateus Matos Montenegro Designer Portrait Photo Award Logo
Bronze Recognition

Mateus Matos Montenegro was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Cafe Soul Visual Identity and Brand Design.

DesignPRWire
Mateus Matos Montenegro Press Releases

Access a rich repository of press releases on Mateus Matos Montenegro, offered to press and media professionals for unrestricted use in their stories. Unlock 6 press releases now, directly accessible to journalists.


Cafe Soul: A New Brand of Inclusive and Affordable Coffee

Introducing Cafe Soul, a new brand of 100% Arabica coffee designed for inclusivity and affordability, set to launch in the second half of 2022.


Mateus Matos Montenegro Designer Portrait Photo
Mateus Matos Montenegro Newsroom

Discover outstanding design and award-winning initiatives in the Mateus Matos Montenegro Newsroom.

You are currently viewing Media Showcase № 117271. Dive into Mateus Matos Montenegro's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are currently viewing Press Kit / Media Showcase 117271 for the Cafe Soul, with further content available in Newsroom 244539.

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