InterBrasil Logotype Redesign
Brand Identity Redesign for InterBrasil
The inspiration for the brand rethinking and redesign were the changes in modernization and integration in the company’s culture. The design of the heart could no longer be external to the brand, inspiring a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service. From the shape to the colors, the new design integrated the heart in to the B and the health cross in the T. The two words joined in the middle making the logo look like a one word, one symbol, uniting the R and B in the heart.
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InterBrasil by Mateus Matos Montenegro
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Brand Identity Redesign by Mateus Matos Montenegro
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Mateus Matos Montenegro InterBrasil
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Mateus Matos Montenegro Brand Identity Redesign
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Mateus Matos Montenegro Designer Portrait Photo
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InterBrasilBrand Logo
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InterBrasil Logotype Redesign Brand Identity Redesign Press Releases
Our InterBrasil Logotype Redesign press releases are ready in languages: English, for your convenience.
InterBrasil Logotype Redesign Brand Identity Redesign Translations
Delighted to offer translations for InterBrasil Logotype Redesign projects in a variety of languages: Herontwerp Van Handelsmerkidentiteit AF, Ridizajnimi I Identitetit Të Markës SQ, የንግድ ምልክት ማንነት AM, إعادة تصميم هوية العلامة التجارية AR, Ապրանքանիշի Ինքնության Վերափոխումը HY, Marka Şəxsiyyət Yenidən Dizayn AZ, Marka Identitatearen Birmoldaketa EU, Перабудова Ідэнтыфікацыі Брэнда BE, ব্র্যান্ড আইডেন্টিটি রিডিজাইন BN, Redizajn Identiteta Marke BS, Редизайнът На Идентичността На Марката BG, အမှတ်တံဆိပ်ဝိသေသလက္ခဏာပြန်လည်ဒီဇိုင်း MY, El Redisseny De La Identitat De Marca CA, Chizindikiritso Chazithunzi NY, 品牌识别重新设计 ZH, Una Retazione D'identità Di Marca CO, Redizajn Identiteta Marke HR, Redesign Identity Značky CS, Redesign Af Brandidentitet DA, Herontwerp Van Merkidentiteit NL, Redifinilo De Marko-Identeco EO, Brändi Identiteedi Ümberkujundamine ET, Brändi-Identiteetin Uudelleensuunnittelu FI, La Refonte De L'identité De La Marque FR, O Rediseño Da Identidade De Marca GL, ბრენდის იდენტურობის რედიზაინი KA, Die Neugestaltung Der Markenidentität DE, Ο Επανασχεδιασμός Ταυτότητας Μάρκας EL, બ્રાન્ડ આઇડેન્ટિફી રીડિઝાઇન GU, Repanse Idantite Mak HT, Sake Fasalin Sifa Iri Iri HA, עיצוב מחדש של זהות המותג HE, ब्रांड आइडेंटिफिकेशन HI, A Márka Identitás Átalakítása HU, Desain Ulang Identitas Merek ID, Athdhearadh Aitheantais Branda GA, Njirimara Akara Banyere Akara IG, Endurhönnun Vörumerkis IS, La Riprogettazione Dell'identità Del Marchio IT, ブランドアイデンティティの再設計 JA, Desain Ulang Identitas Merek JV, ಬ್ರಾಂಡ್ ಗುರುತಿನ ಮರುವಿನ್ಯಾಸವು KN, Бренд Идентификациясын Қайта Құру KK, ការរៀបចំអត្តសញ្ញាណយីហោឡើងវិញ KM, Ikiranga Ikiranga Gusubiramo RW, Бренддин Идентификациясын Кайра KY, 브랜드 아이덴티티 재 설계 KO, Sêwirana Nasnameya Brand KU, Redesign LB, Redesign Identitatis LA, ການອອກແບບຕົວຕົນຂອງຍີ່ຫໍ້ LO, Prekės Ženklo Identiteto Pertvarkymas LT, Zīmola Identitātes Pārveidošana LV, Редизајнирањето На Идентитетот На Брендот MK, Ny MG, Reka Bentuk Semula Identiti Jenama MS, ബ്രാൻഡ് ഐഡന്റിറ്റി പുനർരൂപകൽപ്പന ML, Disinn Mill-Ġdid Tal-Identità Tal-Marka MT, Tuakiri Waitohu MI, ब्रँड आयडीटीफी रीडिझाईन MR, Брэндийн Таних Загварыг Шинэчлэх MN, ब्रान्ड पहिचान पुन: डिजाइन NE, Redesign Av Merkeidentitet NO, ବ୍ରାଣ୍ଡ ପରିଚୟ ପୁନ Es ଡିଜାଇନ୍ OR, ਬ੍ਰਾਂਡ ਦੀ ਪਛਾਣ ਦਾ ਨਵਾਂ ਡਿਜ਼ਾਇਨ PA, طراحی مجدد هویت برند FA, Redesign Tożsamości Marki PL, د نښې هویت بیا ډیزاین PS, O Redesenho Da Identidade Da Marca PT, Redesignarea Identității De Marcă RO, Редизайн Фирменного Стиля RU, برانڊ جي سڃاڻپ ٻيهر ترتيب ڏيڻ SD, Fou Faʻailoga Igoa SM, Редизајн Идентитета Бренда SR, Ath-Dhealbhadh Dearbh-Aithne Branda GD, Chiziviso Chorudzi SN, වෙළඳ නාම අනන්යතා ප්රතිනිර්මාණය SI, Redizajn Identity Značky SK, Preoblikovanje Identitete Blagovne Znamke SL, Dib-U-Habeynta Aqoonsiga Astaanta SO, Lebitso Brand Hape ST, El Rediseño De La Identidad De Marca ES, Desain Ulang Identitas Merek SU, Utambulisho Wa Chapa Ya Brand SW, Varumärkesidentifiering SV, பிராண்ட் அடையாள மறுவடிவமைப்பு TA, బ్రాండ్ గుర్తింపు పున Es రూపకల్పన TE, Тарроҳии Шахсияти Бренди TG, การออกแบบเอกลักษณ์ของแบรนด์ TH, Marka Şahsyýetini Täzeden Düzmek TK, Ang Disenyo Ng Tatak Ng Muling Disenyo TL, Marka Kimliğinin Yeniden Tasarımı TR, Бренд Шәхесен Яңадан TT, ماركا كىملىكىنى قايتىدىن لايىھىلەش UG, Редизайн Фірмового Стилю UK, برانڈ کی شناخت کا نیا ڈیزائن UR, Tovar Belgisini Qayta Loyihalashtirish UZ, Thiết Kế Lại Bộ Nhận Diện Thương Hiệu VI, Ailgynllunio Hunaniaeth Brand CY, Redesign Fan Merkidentiteit FY, Uphawu Lokwazisa Uphawu Luphawu XH, רידיזיין פון סאָרט אידענטיטעט YI, Atunyẹwo Ami Idanimọ YO, Ukwenziwa Kabusha Kobunikazi Bomkhiqizo ZU, 品牌識別重新設計 ZY, Ang Pagdesinyo Pag-Usab Sa Tatak CEB, ʻano Hōkuhi Inoa Inoa HAW, Hom Lub Cim Rov Ua Dua Tshiab HMN, Brand Identity Redesign EN.
InterBrasil Logotype Redesign Brand Identity Redesign Media Articles
Our InterBrasil Logotype Redesign articles are prepped and available in these languages: English, Spanish, Dutch, Italian, Japanese, Russian, Korean, Turkish, Arabic (Standard), Indonesian, German, Chinese (Mandarin), Hindi, French and Portuguese, ready for your use.
Unique Properties
InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand. After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Tags
Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Production Technology
The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Challenge
The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Project Duration
Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operation Flow
The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Research
A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes. From this research was developed the moodboard and the line of communication that the company would follow.
Inspiration
Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Project Overview
InterBrasil Logotype Redesign Brand Identity Redesign has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Mateus Matos Montenegro.
Silver Recognition
Mateus Matos Montenegro was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work InterBrasil Logotype Redesign Brand Identity Redesign.
Mateus Matos Montenegro Press Releases
Attention press members and journalists: We offer a collection of press releases on Mateus Matos Montenegro and their notable work, available for your unrestricted use. Instantly access 6 press releases, available exclusively for journalists.
InterBrasil Unveils Redesigned Logotype
InterBrasil reveals a modernized and integrated brand identity with a new logotype designed by Mateus Matos Montenegro
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