Beer Culture 2020
Report for Brau Union Österreich AG
Austria's innovation leader in brewing Brau Union Osterreich published an Austrian beer culture report in 2020. It represents a survey of the Austrian beer culture, seeking to improve it constantly. A study was carried out across Austria in cooperation with the market research institute. It is representative for Austria's population and therefore delivers many important insights. Questions about the importance of beer specialties, drinking habits, raw materials and sustainable beer production were answered in a representative manner.
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Beer Culture 2020 by Brau Union Österreich
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Report by Brau Union Österreich
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Brau Union Österreich Beer Culture 2020
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Brau Union Österreich Report
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Beer Culture 2020 Report Press Releases
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Beer Culture 2020 Report Media Articles
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Unique Properties
To us at Brau Union Osterreich AG, beer culture is not only just what wins us our bread. It is our passion and devotion that we pay particular attention to. This is why we, as Austria's innovation leader in brewing, have published an Austrian beer culture report in 2020. It represents a survey of our country's beer culture, seeking to improve it constantly.
Tags
beer culture report, beer culture, beer, market research, Austria
Production Technology
The design was created in collaboration with Red Bull Media House GmbH. Simple graphics and symbols have been chosen to make the numbers easy to understand. For example, a flower tendril was chosen to represent the topic of the environment and sustainability or shopping carts for the purchase frequency. The report was printed on LuxoArt Samt paper. Cover 250g, content pages 150g. Print in 4-colored Euroscale. Finishing UV coating on cover approx. 30 percent area coverage
Design Challenge
The creative challenge was to present the large amount of figures and data provided by the market research institute in an easily understandable form and to represent them visually in graphics. Target group of the Beer Culture Report 2020 are specialists in hotel and catering trades, food stores, specialised journalist and everyone who is interested in Austrian beer culture.
Project Duration
The planning phase began in January 2020. The interviews with the target group of the market research institute took place in March 2020. The Red Bull Media House team then created the graphs from the numbers and data and designed the report. The report was printed in October published on November 18, 2020.
Operation Flow
In cooperation with the research institute Market, we tried to get to the bottom of the topic of beer culture using a representative study carried out throughout Austria. Questions about the importance of beer specialties, drinking habits, sustainable beer production, brand loyalty and non-alcoholic products were answered in a representative manner. The facts and figures from the market research institute are graphically presented in the report in an easily understandable form.
Research
The market research institute carried out the survey. The target group was the entire Austrian population aged 18 and over. The method was a combination of an online and a telephone survey, in which about a third was carried out by telephone (in the older shifts from around 60 years of age) and the rest online. The total sample was 2,090 surveys. Using the graphics in the report, the result shows a good overview of the interest, knowledge and responsible consumption of beer by Austrians.
Inspiration
For Austria's largest brewery company, it is particularly important to demonstrate and promote the diversity of Austrian beer culture. This topic was the focus of the study, which was carried out by an independent market research institute. The results are gratifying because they show how important beer and beer specialties are to Austrians but they also reflect interest, knowledge and responsible enjoyment of beer by Austrians. All in all the report is a great reflection for the beer culture.
Image Credits
Brau Union Österreich AG
Project Overview
Beer Culture 2020 Report has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Brau Union Österreich was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beer Culture 2020 Report.
Brau Union Österreich Press Releases
We provide a series of press releases on Brau Union Österreich that journalists and press members can freely incorporate into their narratives. Now available: Immediate access to 1 press releases for journalists.
Beer Culture 2020 Report Reveals Insights into Austrian Beer Culture
Brau Union Ãsterreich's 2020 report provides a comprehensive survey of Austrian beer culture, shedding light on the nation's beer preferences, habits, and attitudes.
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