Kairi Murakami

Brand Identity Redesign for Iki Retreat Kairi Murakami

Iki Island was once called “Ikikoku”, you can feel the eternal history, freshly picked natural seafood, and high-quality golden hot springs. Iki Island, which is located off the coast of the Genkai Sea, is said to be one of the islands that were created when Japan was born. From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", Daisuke Kobayashi designed the kanji "Ichi (The shape is a horizontal line)" used in the name. The designer expressed the scenery, which is the first thing that customers see when they visit a hotel as a symbol.

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Iki Retreat Kairi Murakami by Daisuke Kobayashi

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Brand Identity Redesign by Daisuke Kobayashi

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Daisuke Kobayashi Iki Retreat Kairi Murakami

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Daisuke Kobayashi Brand Identity Redesign

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Daisuke Kobayashi Designer Portrait Photo

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Kairi Murakami Brand Identity Redesign Press Releases

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Kairi Murakami Brand Identity Redesign Media Articles

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Unique Properties

From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.

Tags

Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel

Production Technology

The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.

Design Challenge

The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.

Project Duration

Started in July 2019 and ended in March 2020 in Nagasaki, Japan.

Operation Flow

The main concept of the brand is to design a landscape that would be our second home for the customers.

Research

A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.

Inspiration

I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses. Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.

Image Credits

Photo Daisuke Kobayashi

Project Overview

Kairi Murakami Brand Identity Redesign has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Daisuke Kobayashi was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Kairi Murakami Brand Identity Redesign.

Daisuke Kobayashi Press Releases

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Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi Wins Bronze A' Design Award

Daisuke Kobayashi's Brand Identity Redesign for Kairi Murakami, Inspired by Iki Island, Wins Bronze A' Design Award

Daisuke Kobayashi Newsroom

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