Brand Identity Redesign
Kairi Murakami

Brand Identity Redesign for Iki Retreat Kairi Murakami

Iki Island was once called “Ikikoku”, you can feel the eternal history, freshly picked natural seafood, and high-quality golden hot springs. Iki Island, which is located off the coast of the Genkai Sea, is said to be one of the islands that were created when Japan was born. From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", Daisuke Kobayashi designed the kanji "Ichi (The shape is a horizontal line)" used in the name. The designer expressed the scenery, which is the first thing that customers see when they visit a hotel as a symbol.

Daisuke Kobayashi 2021 Professional Bronze Press Kit № 125764

Download Press Kit № 125764

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Iki Retreat Kairi Murakami by Daisuke Kobayashi
Iki Retreat Kairi Murakami by Daisuke Kobayashi

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Brand Identity Redesign by Daisuke Kobayashi
Brand Identity Redesign by Daisuke Kobayashi

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Daisuke Kobayashi Iki Retreat Kairi Murakami
Daisuke Kobayashi Iki Retreat Kairi Murakami

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Acknowledgements for photographs are in the Image Credits Section.

Daisuke Kobayashi Brand Identity Redesign
Daisuke Kobayashi Brand Identity Redesign

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Daisuke Kobayashi Designer Portrait Photo
Daisuke Kobayashi Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image attributions can be found in the Image Credits Section.

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Kairi Murakami Brand Identity Redesign Press Releases

Our Kairi Murakami press releases are ready in languages: English, for your convenience.


Press Kit
Kairi Murakami Brand Identity Redesign Media Articles

Our articles on Kairi Murakami, prepared for immediate use, are offered in several languages, including Chinese (Mandarin), Japanese, Russian, German, Portuguese, English, Spanish, Turkish, Arabic (Standard), Korean, Italian, Indonesian, Hindi, French and Dutch.


Unique Properties

From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.

Tags

Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel

Production Technology

The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.

Design Challenge

The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.

Project Duration

Started in July 2019 and ended in March 2020 in Nagasaki, Japan.

Operation Flow

The main concept of the brand is to design a landscape that would be our second home for the customers.

Research

A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.

Inspiration

I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses. Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home.

Image Credits

Photo Daisuke Kobayashi

Project Overview

Kairi Murakami Brand Identity Redesign has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Daisuke Kobayashi Designer Portrait Photo Award Logo
Bronze Recognition

Daisuke Kobayashi was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Kairi Murakami Brand Identity Redesign.

DesignPRWire
Daisuke Kobayashi Press Releases

Access a rich repository of press releases on Daisuke Kobayashi, offered to press and media professionals for unrestricted use in their stories. Now available: Immediate access to 1 press releases for journalists.


Kairi Murakami Brand Identity Redesign by Daisuke Kobayashi Wins Bronze A' Design Award

Daisuke Kobayashi's Brand Identity Redesign for Kairi Murakami, Inspired by Iki Island, Wins Bronze A' Design Award


Daisuke Kobayashi Designer Portrait Photo
Daisuke Kobayashi Newsroom

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