Tazo Refresh
Beverage for PepsiCo Design & Innovation
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Download Press Kit № 118943
Download Press Kit № 118943 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Tazo Refresh by PepsiCo Design and Innovation
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Beverage by PepsiCo Design and Innovation
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PepsiCo Design and Innovation Tazo Refresh
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PepsiCo Design and Innovation Beverage
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PepsiCo Design amp Innovation Brand Logo
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Tazo Refresh Beverage Press Releases
Access press releases crafted for Tazo Refresh in these languages: English.
Tazo Refresh Beverage Media Articles
Our articles on Tazo Refresh, prepared for immediate use, are offered in several languages, including Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, French, Portuguese, English, Turkish, German, Arabic (Standard), Hindi and Dutch.
Unique Properties
Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags
Packaging, Beverage
Inspiration
TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Project Overview
Tazo Refresh Beverage has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Silver Recognition
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Tazo Refresh Beverage.
PepsiCo Design and Innovation Press Releases
Discover PepsiCo Design and Innovation's journey through our press releases, available for all press members and journalists to use without restrictions. 50 press releases are now available for immediate access by journalists.
Tazo Refresh: A New Line of Premium Iced Teas
PepsiCo Design & Innovation Introduces Tazo Refresh, a Line of Ready-to-Drink Premium Iced Teas
PepsiCo Design and Innovation Newsroom
Discover outstanding design and award-winning initiatives in the PepsiCo Design and Innovation Newsroom.
