Tazo Refresh
Beverage for PepsiCo Design & Innovation
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands current fan base while attracting a new, more adventurous audience. Moving from the former TAZO equity that leaned closer to a refined and sophisticated visual expression, now the juxtaposition of fresh, bold ingredient colors alongside equity white cuts the noise in the tea category.
Download Press Kit № 118943
Download Press Kit № 118943 Beverage for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Tazo Refresh by PepsiCo Design and Innovation
Download 1800 Pixels JPEG Image.
Beverage by PepsiCo Design and Innovation
Download 1800 Pixels JPEG Image.
PepsiCo Design and Innovation Tazo Refresh
Download 1800 Pixels JPEG Image.
PepsiCo Design and Innovation Beverage
Download 1800 Pixels JPEG Image.
PepsiCo Design amp Innovation Brand Logo
Download 1800 Pixels JPEG Image.
Tazo Refresh Beverage Press Releases
Discover our press releases for Tazo Refresh available in the following languages: English.
Tazo Refresh Beverage Media Articles
Access our collection of Tazo Refresh articles, ready for use and offered in languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Spanish, French, Portuguese, English, Turkish, German, Arabic (Standard), Hindi and Dutch.
Unique Properties
Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Tags
Packaging, Beverage
Inspiration
TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Project Overview
Tazo Refresh Beverage has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit PepsiCo Design and Innovation.
Silver Recognition
PepsiCo Design and Innovation was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Tazo Refresh Beverage.
PepsiCo Design and Innovation Press Releases
Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Immediate access is granted to 50 press releases for all journalists.
Tazo Refresh: A New Line of Premium Iced Teas
PepsiCo Design & Innovation Introduces Tazo Refresh, a Line of Ready-to-Drink Premium Iced Teas
PepsiCo Design and Innovation Newsroom
Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.
