Re-Brand
Beat Coffee

Re-Brand for Beat Coffee

It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Paul Meeuwsen 2021 Professional Bronze Press Kit № 119537

Download Press Kit № 119537

Download Press Kit № 119537 Re-Brand for Beat Coffee by Paul Meeuwsen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Beat Coffee by Paul Meeuwsen
Beat Coffee by Paul Meeuwsen

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Re Brand by Paul Meeuwsen
Re Brand by Paul Meeuwsen

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Details on photo contributions are located in the Image Credits Section.

Paul Meeuwsen Beat Coffee
Paul Meeuwsen Beat Coffee

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image attributions can be found in the Image Credits Section.

Paul Meeuwsen Re Brand
Paul Meeuwsen Re Brand

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Beat CoffeeBrand Logo
Beat CoffeeBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Design Newswire
Beat Coffee Re-Brand Press Releases

Explore press materials for Beat Coffee, available in languages such as English.


Press Kit
Beat Coffee Re-Brand Media Articles

For immediate use: Beat Coffee articles, available in languages such as Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish, to enrich your content.


Unique Properties

The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Tags

brand, print, animation, audio design, social media

Production Technology

Augmented Reality

Design Challenge

To create a customer focused fun brand clarity that was also in line with the principals that the company held.

Project Duration

3-6 months

Operation Flow

We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points

Research

A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.

Inspiration

The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Project Overview

Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Paul Meeuwsen.

 Award Logo
Bronze Recognition

Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.

DesignPRWire
Paul Meeuwsen Press Releases

Discover Paul Meeuwsen's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.


Beat Coffee Unveils Exciting Re-Brand with Augmented Reality Packaging

Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.


Newsroom
Paul Meeuwsen Newsroom

Find inspiration and award-winning creativity within the Paul Meeuwsen Newsroom.

You are currently viewing Media Showcase № 119537. Dive into Paul Meeuwsen's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are exploring Press Kit / Media Showcase 119537 for Beat Coffee. More resources can be found in Newsroom 301661.

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