Re-Brand for Beat Coffee
It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Download Press Kit № 119537
Download Press Kit № 119537 Re-Brand for Beat Coffee by Paul Meeuwsen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Explore press materials for Beat Coffee, available in languages such as English.
For immediate use: Beat Coffee articles, available in languages such as Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish, to enrich your content.
The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
brand, print, animation, audio design, social media
Augmented Reality
To create a customer focused fun brand clarity that was also in line with the principals that the company held.
3-6 months
We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Paul Meeuwsen.
Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.
Discover Paul Meeuwsen's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 1 press releases, available exclusively for journalists.
Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.
Find inspiration and award-winning creativity within the Paul Meeuwsen Newsroom.
Placard for Hefei High Tech Digital Technology Co., LTD.
Brand Identity for Visang
Brand Promotion for Hubei University of Technology
Signage System Design for Zesion Design
Yong An Harbor Rebranding for National Yunlin University of Science and Technology
Visual Identity Design for Middle East Technical University
Posters for Kingston University, Kingston School of Art
Poster for PIY
Visual Identity for The Cultural Affairs Bureau
Brand Design for EXP Brasil
Brand Identity for Visang
Infographic With Animated Gif for BC Card
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Join our community of leading journalists and gain immediate access to premium content, in-depth design insights, and exclusive interviews.
Create Your Journalist Account