Beat Coffee

Re-Brand for Beat Coffee

It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

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Beat Coffee by Paul Meeuwsen

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Re Brand by Paul Meeuwsen

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Paul Meeuwsen Beat Coffee

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Paul Meeuwsen Re Brand

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Beat CoffeeBrand Logo

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Beat Coffee Re-Brand Press Releases

Explore press materials for Beat Coffee, available in languages such as English.

Beat Coffee Re-Brand Media Articles

Ready-to-feature articles on Beat Coffee are available in these languages: Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish, for your convenience.

Unique Properties

The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Tags

brand, print, animation, audio design, social media

Production Technology

Augmented Reality

Design Challenge

To create a customer focused fun brand clarity that was also in line with the principals that the company held.

Project Duration

3-6 months

Operation Flow

We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points

Research

A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.

Inspiration

The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Project Overview

Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Paul Meeuwsen.

Bronze Recognition

Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.

Paul Meeuwsen Press Releases

Access a rich repository of press releases on Paul Meeuwsen, offered to press and media professionals for unrestricted use in their stories. Journalists can access 1 press releases immediately, ready for your use.

Beat Coffee Unveils Exciting Re-Brand with Augmented Reality Packaging

Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.

Paul Meeuwsen Newsroom

Discover outstanding design and award-winning initiatives in the Paul Meeuwsen Newsroom.