Re-Brand
Beat Coffee

Re-Brand for Beat Coffee

It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Paul Meeuwsen 2021 Professional Bronze Press Kit № 119537

Download Press Kit № 119537

Download Press Kit № 119537 Re-Brand for Beat Coffee by Paul Meeuwsen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Beat Coffee by Paul Meeuwsen
Beat Coffee by Paul Meeuwsen

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Consult the Image Credits Section for information on photo credits.

Re Brand by Paul Meeuwsen
Re Brand by Paul Meeuwsen

Download 1800 Pixels JPEG Image.

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Paul Meeuwsen Beat Coffee
Paul Meeuwsen Beat Coffee

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Paul Meeuwsen Re Brand
Paul Meeuwsen Re Brand

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Beat CoffeeBrand Logo
Beat CoffeeBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Design Newswire
Beat Coffee Re-Brand Press Releases

Explore press materials for Beat Coffee, available in languages such as English.


Press Kit
Beat Coffee Re-Brand Media Articles

Our Beat Coffee articles are prepped and available in these languages: Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish, ready for your use.


Unique Properties

The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Tags

brand, print, animation, audio design, social media

Production Technology

Augmented Reality

Design Challenge

To create a customer focused fun brand clarity that was also in line with the principals that the company held.

Project Duration

3-6 months

Operation Flow

We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points

Research

A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.

Inspiration

The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Project Overview

Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Paul Meeuwsen.

 Award Logo
Bronze Recognition

Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.

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Paul Meeuwsen Press Releases

Explore the world of Paul Meeuwsen through our press releases, designed for media members to use freely and enrich your content. 1 press releases are now available for immediate access by journalists.


Beat Coffee Unveils Exciting Re-Brand with Augmented Reality Packaging

Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.


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You are currently viewing Media Showcase № 119537. Paul Meeuwsen's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are now viewing Beat Coffee through Press Kit / Media Showcase 119537. Explore more in Newsroom 301661.

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