Re-Brand
Beat Coffee

Re-Brand for Beat Coffee

It first embarked on a journey of discovery, talking to customers about what they liked about Beat Coffee and what they cared about. Once it had a picture of who are customers were and their motivations it could create a brand strategy and positioning. The positioning manifested itself an a the strap line Serious Fun Coffee. This set the tone of voice for the brand and allowed the creative team to play with fun, music and coffee . The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Paul Meeuwsen 2021 Professional Bronze Press Kit № 119537

Download Press Kit № 119537

Download Press Kit № 119537 Re-Brand for Beat Coffee by Paul Meeuwsen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Beat Coffee by Paul Meeuwsen
Beat Coffee by Paul Meeuwsen

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

Re Brand by Paul Meeuwsen
Re Brand by Paul Meeuwsen

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For attribution details, see the Image Credits Section.

Paul Meeuwsen Beat Coffee
Paul Meeuwsen Beat Coffee

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Acknowledgements for photographs are in the Image Credits Section.

Paul Meeuwsen Re Brand
Paul Meeuwsen Re Brand

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Beat CoffeeBrand Logo
Beat CoffeeBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Design Newswire
Beat Coffee Re-Brand Press Releases

Press releases tailored for Beat Coffee are available in the languages: English.


Press Kit
Beat Coffee Re-Brand Media Articles

We provide articles ready for publication on Beat Coffee, offered in several languages: Turkish, Arabic (Standard), Portuguese, Hindi, Dutch, Italian, German, French, English, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin) and Spanish.


Unique Properties

The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Tags

brand, print, animation, audio design, social media

Production Technology

Augmented Reality

Design Challenge

To create a customer focused fun brand clarity that was also in line with the principals that the company held.

Project Duration

3-6 months

Operation Flow

We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points

Research

A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.

Inspiration

The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.

Project Overview

Beat Coffee Re-Brand has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Paul Meeuwsen.

 Award Logo
Bronze Recognition

Paul Meeuwsen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Beat Coffee Re-Brand.

DesignPRWire
Paul Meeuwsen Press Releases

For journalists seeking engaging content: Explore our press releases featuring Paul Meeuwsen's work, freely available for incorporation into your stories. Journalists, gain instant access to 1 press releases today.


Beat Coffee Unveils Exciting Re-Brand with Augmented Reality Packaging

Beat Coffee's rebrand captures the voice of the brand, animating packaging via Augmented Reality, bringing a new dimension to coffee enjoyment.


Newsroom
Paul Meeuwsen Newsroom

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You are currently viewing Media Showcase № 119537. Dive into Paul Meeuwsen's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. You are here: Press Kit / Media Showcase 119537 about Beat Coffee. Additional content is available in Newsroom 301661.

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