Soda Grocery
Graphic Packaging for Macau University of Science and Technology
The project derives design ideas from the old firecrackers in Macau. The beautiful and elegant images of four women are transformed into contemporary illustrations. This image is used in the four types of Macau tourism commemorative food packaging designs, which not only retains the regional characteristics of Macau, but also more effectively conforms to the modern aesthetics.
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Soda Grocery by Shenfan Lan
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Graphic Packaging by Shenfan Lan
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Shenfan Lan Soda Grocery
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Shenfan Lan Graphic Packaging
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Macau University of Science and TechnologyBrand Logo
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Soda Grocery Graphic Packaging Press Releases
Access press releases crafted for Soda Grocery in these languages: English.
Soda Grocery Graphic Packaging Media Articles
Access our collection of Soda Grocery articles, ready for use and offered in languages: English, French, Portuguese, Italian, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), German, Dutch and Hindi.
Unique Properties
Update to the local graphic packaging design language during the history
Tags
package, brand, inheritance, graphic, illustration
Production Technology
Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Design Challenge
Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Project Duration
The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Operation Flow
In order to facilitate the use of mass consumers, the most common packaging method is adopted
Research
Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Inspiration
The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Image Credits
Shenfan Lan/JingWen Xu
Project Overview
Soda Grocery Graphic Packaging has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Shenfan Lan was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Soda Grocery Graphic Packaging.
Shenfan Lan Press Releases
Explore the world of Shenfan Lan through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.
Soda Grocery Unveils Innovative Graphic Packaging Design Inspired by Macau's History
Soda Grocery, a project by Shenfan Lan and JingWen Xu, introduces a modern take on traditional Macau firecracker packaging, combining historical elements with contemporary graphic design.
Shenfan Lan Newsroom
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