Solemici Packaging

Packaging Concept for Dmitry Kultygin

Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste. The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. A bright, emotional image and contrasting details distinguish the product on the shelf among competitors and make it attractive to consumers.

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Solemici by Dmitry Kultygin

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Packaging Concept by Dmitry Kultygin

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Dmitry Kultygin Solemici

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Dmitry Kultygin Packaging Concept

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Solemici Packaging Packaging Concept Press Releases

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Unique Properties

The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.

Tags

Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding

Production Technology

The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.

Design Challenge

The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.

Project Duration

The project started in December 2020 in Moscow

Operation Flow

Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.

Research

The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.

Inspiration

Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.

Project Overview

Solemici Packaging Packaging Concept has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Dmitry Kultygin.

Silver Recognition

Dmitry Kultygin was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Solemici Packaging Packaging Concept.

Dmitry Kultygin Press Releases

Our press releases on Dmitry Kultygin and their work are made freely available for press members looking to add depth to their content. Now available: Immediate access to 2 press releases for journalists.

Solemici Packaging Wins Silver A' Design Award for Outstanding Creativity and Innovation

Dmitry Kultygin's Solemici Packaging, a Masterpiece Inspired by Italian Renaissance, Receives Silver A' Design Award

Dmitry Kultygin Newsroom

Discover outstanding design and award-winning initiatives in the Dmitry Kultygin Newsroom.