Public Health Beyond Borders
Visual Identity Program for Yoske Mitsui
Public Health Beyond Borders consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect UMD origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization. Yoske Mitsui was assigned to create the visual identity program and develop brand guidelines.
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Public Health Beyond Borders by Yoske Mitsui
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Visual Identity Program by Yoske Mitsui
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Yoske Mitsui Public Health Beyond Borders
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Yoske Mitsui Visual Identity Program
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Yoske Mitsui Designer Portrait Photo
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Yoske MitsuiBrand Logo
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Public Health Beyond Borders Visual Identity Program Press Releases
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Public Health Beyond Borders Visual Identity Program Media Articles
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Unique Properties
Public Health Beyond Borders (PHBB) consists of a globally minded group of students and faculty from University of Maryland aiming to address health needs in partnering communities. Yoske Mitsui was assigned to create the visual identity program and develop brand identity specifications including the appropriate colors, typography for both print and digital media, stationery and merchandise.
Tags
Visual Identity, Logo, Logo Design, Branding, Public Health, Typography, Graphic, Graphic Design, Communication Design
Production Technology
The previous logo was very complicated and was not related their organization's concept and it needed to include something relate to the University of Maryland identity. My mainly approach to the visual identity program are 1. Appropriate for an international public health organization (credible, global, clean and safe) 2. Scalable, flexible and modular (includes a symbol that can be detached and can come to represent the brand with consistent use over time) 3. Enables lockups with sponsorships and other partners 4. Timeless, distinctive and simple
Project Duration
The project started in October 2020 in Maryland and finished in February 2021. (All the process has been remotely)
Operation Flow
The logo is simple enough to work in a variety of sizes and media, also works in the version of the one-color. Appropriate in form and their concept "think global, act global" mindset.
Inspiration
The green and blue reflect their "think global, act global" mindset. The red, yellow and black reflect University of Maryland origins and their founding chapter. The circle in the middle of the colors represents unity and their global mindset while emphasizing the importance of partnerships and relationships to their organization.
Project Overview
Public Health Beyond Borders Visual Identity Program has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Image Credits
For design images and photos please credit Yoske Mitsui.
Iron Recognition
Yoske Mitsui was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Public Health Beyond Borders Visual Identity Program.
Yoske Mitsui Press Releases
Access a rich repository of press releases on Yoske Mitsui, offered to press and media professionals for unrestricted use in their stories. Instantly access 1 press releases, available exclusively for journalists.
Introducing Public Health Beyond Borders Visual Identity Program by Yoske Mitsui
Yoske Mitsui crafts a visually striking identity program for Public Health Beyond Borders, reflecting a global mindset and University of Maryland origins.
Yoske Mitsui Newsroom
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