Luzhou Laojiao 1915
Chinese Baijiu for DIGA Creative design
This design product was made by the creative design team of Diga. The bottle shape design is very innovative. The application of colors and the matching of bottle lines convey a sense of modernity and high-class. This is the target consumers that meet the needs of brand products. Upgrade on the basis of old wine, keep the inherent gene molecules of "Jiang Yang Map", "Sailing Boat" and other brands, and carry out modernization to make the brand more contemporary.
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Download Press Kit № 121290 Chinese Baijiu for DIGA Creative design by Manling Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Luzhou Laojiao by Manling Lin
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Chinese Baijiu by Manling Lin
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Manling Lin Luzhou Laojiao
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Manling Lin Chinese Baijiu
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DIGA Creative designBrand Logo
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Luzhou Laojiao 1915 Chinese Baijiu Press Releases
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Luzhou Laojiao 1915 Chinese Baijiu Media Articles
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Unique Properties
Luzhou Laojiao introduced a new product, ChineseBaijiu, which not only declares its brand value, but also develops a kind of light and luxurious ChineseBaijiu suitable for people aged 30 to 40 in the traditional old market.
Tags
Jiangyang map，Luxury ChineseBaijiu，sailboat
Production Technology
Box: affixed brand, bronzing, embossing, bottle: glass bottle, spray color, affixed brand
Design Challenge
To express the feeling of modern high-end without losing the flavor of traditional LU ZHOU LAO JIAO CO., LTD company. Limited company, we must strike a balance. Due to the narrow line of the bottle mouth, the final process realization needs a lot of communication with the factory.
Project Duration
The project was launched in Shenzhen in May 2020 and is expected to be completed in May 2021
Operation Flow
Different bottle design can stand out from the crowd. The treatment of radian is not only beautiful, but also provides consumers with a comfortable hand feeling
Research
Excavate the regional resources features of Luzhou where the brand is located, excavate the bottle-shaped features of each product stage of the brand, design the development trend of expression techniques, and investigate the aesthetic tendency of middle-aged people today. Through reading documents, investigation reports and on-the-spot investigation, the preparatory work for the above-mentioned preliminary design work has been completed
Inspiration
The bottle is shaped like a sailing boat, and the visual symbols are modernly refined from Luzhou Laojiao Jiangyang map. The logo of the sailing boat implies the new route of Luzhou Laojiao, riding the wind and waves; the graceful arc of the overall bottle shape is due to the flowing wine body of Luzhou Laojiao. Overall it gives people brisk, comfortable and vitality .
Project Overview
Luzhou Laojiao 1915 Chinese Baijiu has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Manling Lin.
Silver Recognition
Manling Lin was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Luzhou Laojiao 1915 Chinese Baijiu.
Manling Lin Press Releases
For journalists seeking engaging content: Explore our press releases featuring Manling Lin's work, freely available for incorporation into your stories. Now available: Immediate access to 3 press releases for journalists.
Luzhou Laojiao 1915 Redefines Luxury Chinese Baijiu with Innovative Packaging Design
Manling Lin's latest creation, the Luzhou Laojiao 1915, sets a new standard for luxury Chinese Baijiu with its modern, sailing boat-inspired packaging design. The innovative bottle shape and branding reflect the brand's heritage while targeting a younger demographic, earning the design a prestigious Silver A' Design Award in 2021.
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