Chinese Baijiu
Longnanchun

Chinese Baijiu for DIGA CREATIVE DESIGN

The packaging is designed around Dunhuang culture, the brand gene of Longnanchun, which inherits the Millennium culture and conveys it to consumers with novel expressions. The inspiration of the shape comes from Dunhuang arch and the image of flying fairy's rebound pipa, which makes the whole packaging inherit the precious Chinese culture.

Manling Lin 2021 Agency Bronze Press Kit № 122836

Download Press Kit № 122836

Download Press Kit № 122836 Chinese Baijiu for DIGA CREATIVE DESIGN by Manling Lin to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Longnanchun by Manling Lin
Longnanchun by Manling Lin

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Acknowledgements for photographs are in the Image Credits Section.

Chinese Baijiu by Manling Lin
Chinese Baijiu by Manling Lin

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Manling Lin Longnanchun
Manling Lin Longnanchun

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

Manling Lin Chinese Baijiu
Manling Lin Chinese Baijiu

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

DIGA CREATIVE DESIGNBrand Logo
DIGA CREATIVE DESIGNBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Longnanchun Chinese Baijiu Press Releases

Press releases tailored for Longnanchun are available in the languages: English.


Press Kit
Longnanchun Chinese Baijiu Media Articles

Utilize our prepared articles to feature Longnanchun, available in the languages: Spanish, Korean, Russian, English, German, French, Portuguese, Japanese, Dutch, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Italian and Indonesian.


Unique Properties

Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.

Tags

Dunhuang,Heavenly Fairy Bounces Pipa , Entrepreneurs, founders, Leader

Production Technology

Ceramic bottle, ceramic lid, acrylic box

Design Challenge

In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.

Project Duration

2020.05.15-2021.09.25

Operation Flow

Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave&quot Rebirth and Perseverance"

Research

The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .

Inspiration

Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.

Project Overview

Longnanchun Chinese Baijiu has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Manling Lin.

 Award Logo
Bronze Recognition

Manling Lin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Longnanchun Chinese Baijiu.

DesignPRWire
Manling Lin Press Releases

Attention press members and journalists: We offer a collection of press releases on Manling Lin and their notable work, available for your unrestricted use. Instantly access 3 press releases, available exclusively for journalists.


Introducing Longnanchun: A Unique Chinese Baijiu Inspired by Dunhuang Culture

Manling Lin's Longnanchun Baijiu Design Unveils a Cultural Masterpiece


Newsroom
Manling Lin Newsroom

Discover outstanding design and award-winning initiatives in the Manling Lin Newsroom.

You are currently viewing Media Showcase № 122836. Navigate Manling Lin's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Currently viewing: Press Kit / Media Showcase 122836 for Longnanchun. For extended content, visit Newsroom 265145.

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