Longnanchun
Chinese Baijiu for DIGA CREATIVE DESIGN
The packaging is designed around Dunhuang culture, the brand gene of Longnanchun, which inherits the Millennium culture and conveys it to consumers with novel expressions. The inspiration of the shape comes from Dunhuang arch and the image of flying fairy's rebound pipa, which makes the whole packaging inherit the precious Chinese culture.
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Longnanchun by Manling Lin
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Chinese Baijiu by Manling Lin
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Manling Lin Longnanchun
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Manling Lin Chinese Baijiu
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DIGA CREATIVE DESIGNBrand Logo
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Longnanchun Chinese Baijiu Press Releases
For Longnanchun, find press releases in a variety of languages: English.
Longnanchun Chinese Baijiu Media Articles
Ready for your features: articles on Longnanchun in various languages, including Spanish, Korean, Russian, English, German, French, Portuguese, Japanese, Dutch, Hindi, Turkish, Arabic (Standard), Chinese (Mandarin), Italian and Indonesian.
Unique Properties
Longnanchun is a brand of Jinhui baijiu Industry which has been put on hold for a long time. This time, we will restart the brand and make a theme series of baijiu "entrepreneur's baijiu", focusing on high-end income groups. Products classification is "entrepreneurs, founders, leaders" To awaken and continue the brand awareness of that year, it is necessary to add the flavor of the times to the existing brand genes, which is both innovative and without losing the original keynote.
Tags
Dunhuang，Heavenly Fairy Bounces Pipa ， Entrepreneurs, founders, Leader
Production Technology
Ceramic bottle, ceramic lid, acrylic box
Design Challenge
In order to fit the three stages of entrepreneurs and pass the millennium of Chinese culture to the world, I consulted a large number of documentaries and Dunhuang culture. It took a lot of time to finally find the unique auspicious mythical animals in the murals to fit the theme. Also combined with flying ribbon elements to reflect.
Project Duration
2020.05.15-2021.09.25
Operation Flow
Reading related Dunhuang documentaries and murals, looking for distinctive design elements, expressing historical heritage and high-level sense, and finally selected three beasts, Wing Horse, Phoenix and Shenlong, highlighting the three entrepreneurs Traits-Brave" Rebirth and Perseverance"
Research
The design and packaging needs to inherit the tonality of the past Longnanchun, and need to enhance the cultural attributes without losing the sense of dignity. Through reading a large number of Dunhuang documents to seek a breakthrough, the final effect is good. Traditional Chinese culture now needs more creative expression and more forms of carrying .
Inspiration
Longnanchun is a old chinese baijiu in Gansu. This is a series of baijju ,the name is entrepreneur, founder, and leader, and desig of Dunhuang murals around product gene. Three auspicious mythical animal in Dunhuang murals are selected as wing horse, phoenix and guardian dragon, The spiritual characteristics that fit the three stages of entrepreneurs, , from brave to rebirth to firm guard. The shape of the pipa of the bottle comes from the pipa played by the Flying Fairy of Dunhuang. The lid represents the three stages of entrepreneurship. The color matching is selected from the mural color to convey the millennium Chinese culture.
Project Overview
Longnanchun Chinese Baijiu has been a Bronze winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Manling Lin.
Bronze Recognition
Manling Lin was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Longnanchun Chinese Baijiu.
Manling Lin Press Releases
Discover Manling Lin's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 3 press releases for journalists.
Introducing Longnanchun: A Unique Chinese Baijiu Inspired by Dunhuang Culture
Manling Lin's Longnanchun Baijiu Design Unveils a Cultural Masterpiece
Manling Lin Newsroom
Dive into Manling Lin Newsroom to explore celebrated designs and projects.
