Flowering Street

Charity Project Identity for Monka Design

The shape of the logo was inspired by street signs in London. The main color of brand logo is extracted from Van Gogh's work Sunflower. Orange is the color of tulip flowers and sunlight, while the color of the brand is with reduced saturation, bearing the meanings that the long-term homeless life has added this bright orange a thin layer of gray. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.

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Flowering Street by Mingjun Jiang

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Charity Project Identity by Mingjun Jiang

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Mingjun Jiang Flowering Street

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Mingjun Jiang Charity Project Identity

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Mingjun Jiang Designer Portrait Photo

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Monka DesignBrand Logo

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Flowering Street Charity Project Identity Press Releases

Press releases for Flowering Street are now accessible in these languages: English.

Flowering Street Charity Project Identity Media Articles

Explore our ready-to-use articles on Flowering Street, available in multiple languages: Korean, Indonesian, Japanese, Russian, Italian, German, Portuguese, Spanish, English, Chinese (Mandarin), Turkish, Arabic (Standard), French, Dutch and Hindi, for your feature stories.

Unique Properties

Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.

Tags

charity, homeless, London, branding, visual, identity, flower

Production Technology

Flowers sold by the homeless.

Design Challenge

1. How to make the project sustainable? 2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal. 3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?

Project Duration

The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.

Operation Flow

Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.

Research

This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon. Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.

Inspiration

According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.

Image Credits

Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019

Project Overview

Flowering Street Charity Project Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Mingjun Jiang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Flowering Street Charity Project Identity.

Mingjun Jiang Press Releases

Discover Mingjun Jiang's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 1 press releases now, directly accessible to journalists.

Flowering Street: Mingjun Jiang's Charity Project Identity

Mingjun Jiang's Flowering Street is a charity project aimed at supporting the homeless in London, utilizing the sale of flowers to provide sustainable income and draw attention to the issue of homelessness. The project commenced in January 2019 and concluded in July 2019, with a focus on empowering the homeless community through a unique brand identity and sustainable business model.

Mingjun Jiang Newsroom

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