Charity Project Identity
Flowering Street

Charity Project Identity for Monka Design

The shape of the logo was inspired by street signs in London. The main color of brand logo is extracted from Van Gogh's work Sunflower. Orange is the color of tulip flowers and sunlight, while the color of the brand is with reduced saturation, bearing the meanings that the long-term homeless life has added this bright orange a thin layer of gray. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.

Mingjun Jiang 2021 Professional Bronze Press Kit № 121372

Download Press Kit № 121372

Download Press Kit № 121372 Charity Project Identity for Monka Design by Mingjun Jiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Flowering Street by Mingjun Jiang
Flowering Street by Mingjun Jiang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Charity Project Identity by Mingjun Jiang
Charity Project Identity by Mingjun Jiang

Download 1800 Pixels JPEG Image.

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Mingjun Jiang Flowering Street
Mingjun Jiang Flowering Street

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Photo credits are listed in the Image Credits Section.

Mingjun Jiang Charity Project Identity
Mingjun Jiang Charity Project Identity

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. For attribution details, see the Image Credits Section.

Mingjun Jiang Designer Portrait Photo
Mingjun Jiang Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Monka DesignBrand Logo
Monka DesignBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Design Newswire
Flowering Street Charity Project Identity Press Releases

Press releases for Flowering Street are now accessible in these languages: English.


Press Kit
Flowering Street Charity Project Identity Media Articles

Ready-to-feature articles on Flowering Street are available in these languages: Korean, Indonesian, Japanese, Russian, Italian, German, Portuguese, Spanish, English, Chinese (Mandarin), Turkish, Arabic (Standard), French, Dutch and Hindi, for your convenience.


Unique Properties

Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.

Tags

charity, homeless, London, branding, visual, identity, flower

Production Technology

Flowers sold by the homeless.

Design Challenge

1. How to make the project sustainable? 2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal. 3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations?

Project Duration

The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.

Operation Flow

Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.

Research

This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon. Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand.

Inspiration

According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.

Image Credits

Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019

Project Overview

Flowering Street Charity Project Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Mingjun Jiang Designer Portrait Photo Award Logo
Bronze Recognition

Mingjun Jiang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Flowering Street Charity Project Identity.

DesignPRWire
Mingjun Jiang Press Releases

Access a rich repository of press releases on Mingjun Jiang, offered to press and media professionals for unrestricted use in their stories. Journalists, gain instant access to 1 press releases today.


Flowering Street: Mingjun Jiang's Charity Project Identity

Mingjun Jiang's Flowering Street is a charity project aimed at supporting the homeless in London, utilizing the sale of flowers to provide sustainable income and draw attention to the issue of homelessness. The project commenced in January 2019 and concluded in July 2019, with a focus on empowering the homeless community through a unique brand identity and sustainable business model.


Mingjun Jiang Designer Portrait Photo
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