Corporate Identity Rebranding
Xphere

Corporate Identity Rebranding for Yibang

The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. In 2020, Rongxing started to collaborate with Yibang, the design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.

Xiner Zheng 2021 Agency Iron Press Kit № 123091

Download Press Kit № 123091

Download Press Kit № 123091 Corporate Identity Rebranding for Yibang by Xiner Zheng to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Xphere by Xiner Zheng
Xphere by Xiner Zheng

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Corporate Identity Rebranding by Xiner Zheng
Corporate Identity Rebranding by Xiner Zheng

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Xiner Zheng Xphere
Xiner Zheng Xphere

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Xiner Zheng Corporate Identity Rebranding
Xiner Zheng Corporate Identity Rebranding

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Consult the Image Credits Section for information on photo credits.

Xiner Zheng Design Team Photo
Xiner Zheng Design Team Photo

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YibangBrand Logo
YibangBrand Logo

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Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Design Newswire
Xphere Corporate Identity Rebranding Press Releases

Our Xphere press releases are ready in languages: English, for your convenience.


Press Kit
Xphere Corporate Identity Rebranding Media Articles

We provide articles ready for publication on Xphere, offered in several languages: English, Spanish, German, French, Korean, Indonesian, Japanese, Russian, Portuguese, Italian, Dutch, Chinese (Mandarin), Hindi, Turkish and Arabic (Standard).


Unique Properties

Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.

Tags

Xphere, Visual Identity, Commercial, Branding

Production Technology

Adobe Photoshop, Illustration, and InDesign.

Design Challenge

Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern. Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.

Project Duration

The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.

Operation Flow

The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.

Research

The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.

Inspiration

The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.

Image Credits

Yibang

Project Overview

Xphere Corporate Identity Rebranding has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Xiner Zheng Design Team Photo Award Logo
Iron Recognition

Xiner Zheng was recognized with the coveted Iron A' Design Award in 2021, a testament to excellence of their work Xphere Corporate Identity Rebranding.

DesignPRWire
Xiner Zheng Press Releases

Our press releases on Xiner Zheng and their work are made freely available for press members looking to add depth to their content. Immediate access is granted to 2 press releases for all journalists.


Xphere Corporate Identity Rebranding Unveiled by Xiner Zheng

Xiner Zheng redefines Rongxing as Xphere, a visual language inspired by prosperity


Xiner Zheng Design Team Photo
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