Rock Language Fonts
Integrated Typeface for Communication University Zhejiang
This design draws inspiration from Helan Mountain petroglyphs, identifying motifs akin to modern letterforms. These patterns were refined into a unified typographic system, reinterpreting rock art as a universal language that crosses cultural barriers while maintaining historical authenticity. The typography balances readability and storytelling, emphasizing shared human heritage. By highlighting the organic shapes and imperfections of rock art, the design preserves its authenticity while seamlessly integrating into modern media, connecting ancient symbols with contemporary aesthetics.
Download Press Kit № 126414
Download Press Kit № 126414 Integrated Typeface for Communication University Zhejiang by Mengsheng Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Rock Language Fonts by Mengsheng Wang
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Integrated Typeface by Mengsheng Wang
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Mengsheng Wang Rock Language Fonts
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Mengsheng Wang Integrated Typeface
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Communication University ZhejiangBrand Logo
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Unique Properties
Through analyzing the Helan Mountain petroglyphs, we discovered many motifs resembling modern letterforms. Inspired by this, specific patterns were refined and adapted into a cohesive typographic system. The project reimagines rock art as a “universal language,” transcending cultural boundaries while preserving its historical integrity. This typography combines legibility with storytelling, highlighting humanity's shared heritage. By emphasizing the organic forms and imperfections of rock art, the design retains its authenticity while integrating seamlessly into modern media, bridging ancient symbolism with contemporary design.
Tags
Petroglyphs, Chinese Tradition, Typography, Integrated Design, Poster, Internationalism
Production Technology
Through the topography of a large number of petroglyphs, we find similar shapes to the letters, and through a series of fine-tuning the font, etc., we finally form a series of works.
Design Challenge
In the control of randomness of the letters, but also the need to unify the form of the font to avoid stylistic inconsistencies, but also the need to retain the original sense of petroglyphs
Project Duration
The project started in Hangzhou in September 2024 and was completed in Hangzhou in January 2024. It will be displayed in Helan Mountain rock painting International Art Festival in January 2024
Operation Flow
This project turns Helan Mountain petroglyphs into a modern type system, blending ancient art with today’s design. It keeps the rock art’s natural feel while making it readable and universal, showing our shared history.
Research
Research Type: image research of local elements Research purposes: to modernize the design of Helan Mountain rock paintings, make them adapt to the international aesthetic style, and give full play to the contemporary value of ancient culture. Data collection: Yinchuan Helan Mountain rock painting research journal, Helan Mountain rock painting Museum. Research tools: graphic record, Photoshop, illustrator.
Inspiration
From an exploration of petroglyphs, the designers found that the petroglyphs generated some ‘English’ between the graphics, which has a certain degree of serendipity, but this serendipity also exists objectively. The uncertainty of the style of the font symbolises the art of design with inclusiveness, diversity and individuality, which is exactly what the designer wants to explore!
Image Credits
Image #1 designer: Mengsheng Wang Ruilin Wang Image #2 designer: Meitong Yu Image #3 designer: Jie li Image #4 designer: Shitong Yu Image #5 designer: Jiarong Li
Project Overview
Rock Language Fonts Integrated Typeface has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Mengsheng Wang was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Rock Language Fonts Integrated Typeface.
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