Brand Identity
Hand over Hand

Brand Identity for Hand over Hand

As a pioneer in special education services, Hand over Hand's mission is to help students excel academically and socially while fostering a commitment to their local and global communities. We build a passionate, vibrant, fun, inclusive, and diverse brand image and ensure consistent marketing and messaging lead to a consistent brand identity. We aim to mirror better Hand over Hand's unwavering support and profound dedication to the future of global education and the challenges faced by 21st-century society.

Yiwen Zhang 2024 Professional Bronze Press Kit № 154975

Download Press Kit № 154975

Download Press Kit № 154975 Brand Identity for Hand over Hand by Yiwen Zhang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Hand over Hand by Yiwen Zhang
Hand over Hand by Yiwen Zhang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. To identify photo contributors, visit the Image Credits Section.

Brand Identity by Yiwen Zhang
Brand Identity by Yiwen Zhang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Yiwen Zhang Hand over Hand
Yiwen Zhang Hand over Hand

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Please check the Image Credits Section for photo acknowledgements.

Yiwen Zhang Brand Identity
Yiwen Zhang Brand Identity

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Hand over HandBrand Logo
Hand over HandBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Hand over Hand Brand Identity Press Releases

Discover our press releases for Hand over Hand available in the following languages: English.


Unique Properties

As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.

Tags

Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads

Production Technology

Adobe Creative Suite, Figma as the main development tool for this project.

Design Challenge

A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.

Project Duration

The project started in July 2023 and finished in Sep 2023, in New York.

Operation Flow

Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.

Research

Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.

Inspiration

To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.

Project Overview

Hand over Hand Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Yiwen Zhang.

 Award Logo
Bronze Recognition

Yiwen Zhang was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Hand over Hand Brand Identity.

DesignPRWire
Yiwen Zhang Press Releases

For journalists seeking engaging content: Explore our press releases featuring Yiwen Zhang's work, freely available for incorporation into your stories. Immediate access is granted to 2 press releases for all journalists.


Yiwen Zhang's "Hand over Hand" Brand Identity Wins Bronze at 2024 A' Design Awards

Yiwen Zhang's reimagined "Hand over Hand" brand identity, developed in New York from July to September 2023, has earned the prestigious Bronze A' Graphics, Illustration and Visual Communication Design Award for 2024, recognizing its innovative approach to inclusivity, diversity, and educational empowerment in the special education sector.


Newsroom
Yiwen Zhang Newsroom

Dive into Yiwen Zhang Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 154975. Visit Yiwen Zhang's newsroom to access their celebrated portfolio, high-resolution media, insightful interviews, and extensive links. You are here: Press Kit / Media Showcase 154975 about Hand over Hand. Additional content is available in Newsroom 348341.

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