La Plage
Brand Identity for Studio Born
La Plage is a bold and nostalgic brand identity inspired by the effortless charm of 1950s beach culture. Blending bohemian elegance with seaside sophistication, it features vintage inspired illustrations, expressive typography, and a rich palette of terracotta, green, and gold. Playful slogans, luxe textures, and tactile print finishes enhance the experience, crafting a timeless world where vintage charm seamlessly blends with contemporary elegance. Every detail is crafted to evoke sun soaked leisure, artistic expression, and timeless storytelling with a touch of coastal allure.
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La Plage by Ebru Sile Goksel
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Brand Identity by Ebru Sile Goksel
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Ebru Sile Goksel La Plage
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Ebru Sile Goksel Brand Identity
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Ebru Sile Goksel Design Team Photo
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Studio BornBrand Logo
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Unique Properties
The brand identity for La Plage bridges 1950s beach nostalgia with modern sophistication. Vintage-inspired illustrations, bold typography, and a refined palette of terracotta, green, and gold accents create a timeless aesthetic. Holistic design—from intricate decor to a captivating color story—and advanced printing techniques heighten its visual appeal. Playful slogans like "Girls just wanna have sun" and "Sea la vie," paired with whimsical illustrations, enhance its charm and coastal elegance. Every visual element within the identity contributes to a subtle yet captivating narrative, layering charm and storytelling into the design and shaping a unique brand experience.
Tags
restaurant, branding, typography, illustration, design, identity, graphic design, logo, La Plage, Studio Born
Production Technology
With its distinctive fusion of typography and visuals, the brand creates an immersive and singular world that captivates and engages. Extensive research into typography led to the creation of font pairings that effortlessly balance warmth and sophistication. The logotype was designed with a memorable yet effortless character, perfectly reflecting the brand’s identity—elegant yet approachable. Inspired by vintage photographs, the illustrations evolved from hand sketches into playful, bohemian frames, meticulously digitized and refined with shadows and color to create depth and dimension. The dynamic, expressive typography of the witty slogans was integrated seamlessly with the illustrations, creating a visual harmony that amplifies the brand’s personality. From concept to finalization, we focused on every detail of each print file, carefully selecting materials, paper weights, and textures to create a cohesive brand experience. Pantone colors and gold foil accents were incorporated to enhance the visual appeal, while special printing techniques, such as foil stamping, were used to elevate the branding's tactile experience with elegance. This approach ensured that every element contributed to a refined, memorable brand identity.
Design Challenge
The primary goal and challenge of this project was to create a distinctive visual identity that would set the restaurant apart from other top-tier establishments in the industry, quickly capturing and engaging guests. We aimed to craft a bold, signature brand that would shine through both its striking visual storytelling and unique tone of voice. Every detail within the restaurant had to embody La Plage's bohemian allure and seaside charm. We carefully curated every element, from the materials used to the printing techniques. During the printing process, we ensured the flawless application of gold foil accents through meticulous oversight. We also collaborated closely with the architectural team to develop branding concepts for the exterior and signage.
Project Duration
The project started in April 2024 and the creative process spanned 2,5 months, from scratch to completion. Every branding element was meticulously crafted, blending retro illustration styles with distinctive typography. We took a holistic approach to each collateral, ensuring consistency while preserving the vibrant energy of visual storytelling throughout the design. After the client approved the branding concept, we finalized the print files, selected materials, applied Pantone colors, and incorporated special printing techniques to bring the design to life. The branding project was finalized in June 2024, and La Plage launched in August 2024. With all interior finishes in place, the restaurant quickly attracted attention, becoming a highly popular spot in Istanbul.
Operation Flow
The La Plage branding operates as a cohesive brand identity system, seamlessly integrating across various touchpoints. The use of tactile printing techniques, like foil stamping, enhances the sensory appeal, ensuring a more immersive and visually striking result. The entire experience, from the moment you pass by the restaurant to when you enter, order food from the menu, and toast with your glass while enjoying an unforgettable moment, is crafted with cohesive and rich visual storytelling.
Research
We conducted thorough research into the 1950s lifestyle through visual archives, drawing inspiration from a variety of photos. Each image contributed to a series of cohesive illustrations, with elements taken from backgrounds, poses, clothing, lifestyle and era-defining details. We combined retro-inspired typography with striking gold foil details within the graphics and illustrations. Our goal was to create illustrations that were not only memorable and catchy but also told their own unique story, capturing the vibe of the 1950s in a visually compelling way.
Inspiration
La Plage draws inspiration from archival photos of the 1950s beachside lifestyle. We created playful and engaging compositions that evoke the era’s nostalgic charm. A blend of bohemian allure and seaside nostalgia is brought to life through sophisticated figures and whimsical scenes. Bold and striking typography complements the interior’s aesthetic, embodying a captivating narrative of seaside elegance with an artistic flair. Every detail was carefully crafted, inviting guests to escape the ordinary.
Image Credits
Client: La Plage No.14 Branding Project: Studio Born Creative Directors & Designers: Ipek Eris Ugurlu, Ebru Sile Goksel Copywriting: Studio Born Photographer: Haldun Kırkbir Styling & Art Direction: Studio Born Print House: Focus Print Interior Design: Architag
Project Overview
La Plage Brand Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Ebru Sile Goksel was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work La Plage Brand Identity.
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