The Heaven Lost
Packaging for Tai Tung Jewellry Box Mfy.Ltd
This is a packaging design for a candle. The theme of the candle box is inspired by European mythology. The continuous graphic design on all sides of the box is intended to mimic the look of an ancient architecture, creating an immersive experience for consumers. The hand-drawn and detailed graphic style is suitable for artisanal handcrafted products such as candles.
Download Press Kit № 128131
Download Press Kit № 128131 Packaging for Tai Tung Jewellry Box Mfy.Ltd by YIU CHUNG CHAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Heaven Lost by YIU CHUNG CHAN
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Packaging by YIU CHUNG CHAN
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YIU CHUNG CHAN The Heaven Lost
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YIU CHUNG CHAN Packaging
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Tai Tung Jewellry Box Mfy LtdBrand Logo
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The Heaven Lost Packaging Press Releases
For The Heaven Lost, find press releases in a variety of languages: English.
The Heaven Lost Packaging Media Articles
For immediate use: The Heaven Lost articles, available in languages such as Spanish, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Indonesian, Italian, Korean, Japanese, Russian, English, German, French, Portuguese and Dutch, to enrich your content.
Unique Properties
The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Tags
Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology
This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge
The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Project Duration
The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow
The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Research
This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration
As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Image Credits
Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Project Overview
The Heaven Lost Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
YIU CHUNG CHAN was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work The Heaven Lost Packaging.
YIU CHUNG CHAN Press Releases
Explore the world of YIU CHUNG CHAN through our press releases, designed for media members to use freely and enrich your content. Immediate access is granted to 1 press releases for all journalists.
The Heaven Lost: A Mythology-Inspired Packaging Design for Tai Tung
Tai Tung Unveils European Mythology-Inspired Packaging Design for Candle Line
YIU CHUNG CHAN Newsroom
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