Lineage de La Foliole
Packaging for Shenzhen Tasly Industrial Co., Ltd.
Ancient Chinese used a leaf to perceive the world, like seeing a World in a Grain of Sand, and a Heaven in a Wild Flower (Blake, W. 1968 Auguries of Innocence). Referencing from the process of extracting the treasure from big Pu'er tea leaves, they designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes. With minimal design elements, the product shall pop amongst the tea market’s overly complex designs.
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Lineage de La Foliole by TIGER PAN
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Packaging by TIGER PAN
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TIGER PAN Lineage de La Foliole
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TIGER PAN Packaging
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Shenzhen Tasly Industrial Co Ltd Brand Logo
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Lineage de La Foliole Packaging Press Releases
Explore press materials for Lineage de La Foliole, available in languages such as English.
Lineage de La Foliole Packaging Media Articles
Leverage our ready-to-publish articles on Lineage de La Foliole, offered in a range of languages: Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), German, French, Spanish, English, Hindi, Italian, Turkish, Arabic (Standard), Dutch and Portuguese.
Unique Properties
Normally Pu'er tea must be completed through up to nine manual steps, then the Pu'er Tea Essence allows most people to experience the exquisite taste of Pu'er in the fastest, and most effective extraction method.
Tags
Tea Essence, Packaging Design, Beverage, Tea & Coffee, Health, Tiger Pan
Production Technology
We use gold stamping to print the lines and selected elements. Different textures of stamping will enrich the overall presentation of the packages and refine with more detailed feeling. All illustrations are surrounded with golden frames, which is to enhance a sense of order and quality. The layout on the belt is stamped in copper gold, matching with the red gold logo and the pictures of products.
Design Challenge
Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Duration
The project was done within 3 months. The design is finished in Shenzhen, produced in Shenzhen City, Guangdong Province.
Operation Flow
Praising the fine illustrations, the compact layout, the distinctive belts and the overall packaging effect. The products show up on shelves or counters in good order and eye-catching colors. Consumers are offered with more choices of holiday gifts, instead of a limited range of flowers or wines. Snacks gifts boxes can be both conveying gratitude and reflecting personal aesthetic orientation.
Research
We used Chinese characters, the most concise and powerful Chinese cultural symbol, as the design element. The elegant and timeless Song Ti font is arranged in different forms to express a poetic beauty, conveying the product's simple, light, and luxurious tone; overall presenting a classical temperament of antique tomes.
Inspiration
Our inspiration comes from the Chinese idiom "A Leaf as the Herald of Autumn (A Straw in the Wind)". Ancient Chinese used a leaf to perceive the world, like "seeing a World in a Grain of Sand, and a Heaven in a Wild Flower" (Blake, W. (1968), 'Auguries of Innocence'). Referencing from the process of extracting the treasure from big Pu'er tea leaves, we designed a tea leaf-shaped icon with granular texture, along with aesthetics, also explaining the product attributes.
Project Overview
Lineage de La Foliole Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit TIGER PAN.
Golden Recognition
TIGER PAN was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Lineage de La Foliole Packaging.
TIGER PAN Press Releases
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Introducing Lineage de La Foliole: A Unique Tea Essence Packaging Design by TIGER PAN
Discover the award-winning packaging design inspired by ancient Chinese symbolism and crafted with precision in Shenzhen.
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