Liang Bai Kai
Drinking Water for Jinmailang Beverage Co., Ltd
The main function of the bottle is to contain cool-down boiled water (Meaning Liang Bai Kai). What comes next is the label-less bottle contains and shares with the consumers an important part of ancient Chinese art. The inspiration is from the national treasury artwork of the Riverside Scene from Tsingming made in the Song dynasty over 1000 years ago.
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Download Press Kit № 145406 Drinking Water for Jinmailang Beverage Co., Ltd by TIGER PAN to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Liang Bai Kai by TIGER PAN
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Drinking Water by TIGER PAN
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TIGER PAN Liang Bai Kai
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TIGER PAN Drinking Water
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Jinmailang Beverage Co LtdBrand Logo
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Liang Bai Kai Drinking Water Press Releases
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Liang Bai Kai Drinking Water Media Articles
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Unique Properties
The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
Tags
water, Chinese water, bottle, package, label-less
Production Technology
The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
Design Challenge
Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
Project Duration
The project lasts 5 months, designed in Shenzhen.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
Research
To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
Inspiration
The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
Image Credits
Tiger Pan
Project Overview
Liang Bai Kai Drinking Water has been a Platinum winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
Platinum Recognition
TIGER PAN was recognized with the coveted Platinum A' Design Award in 2023, a testament to excellence of their work Liang Bai Kai Drinking Water.
TIGER PAN Press Releases
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Liang Bai Kai: Redefining Chinese Water Bottles with Ancient Art
TIGER PAN Unveils Liang Bai Kai: A Label-less Bottle Showcasing Ancient Chinese Art on Glass
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