Strong Tiger
Chinese Baijiu Packaging for Beijing Shunxin Agriculture Holding Co., Ltd.
Their design on escaping from old-fashioned realism, using a more modern abstract design. The sharp straight line of the bottle body, sliced by blade. Regarding the brand design, they removed everything except for the most important calligraphy font Niu (Ox). Extending the last stroke emphasizes the Chinese meaning of Niu (a slang for awesome) till the end.
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Strong Tiger by TIGER PAN
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Chinese Baijiu Packaging by TIGER PAN
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TIGER PAN Strong Tiger
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TIGER PAN Chinese Baijiu Packaging
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Tigerpan Design Lab Design Team Photo
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Beijing Shunxin Agriculture Holding Co Ltd Brand Logo
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Strong Tiger Chinese Baijiu Packaging Press Releases
Press releases tailored for Strong Tiger are available in the languages: English.
Strong Tiger Chinese Baijiu Packaging Media Articles
Leverage our ready-to-publish articles on Strong Tiger, offered in a range of languages: Dutch, Arabic (Standard), French, Chinese (Mandarin), Hindi, Turkish, Indonesian, Italian, Spanish, German, Portuguese, Korean, Japanese, Russian and English.
Unique Properties
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Tags
Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Production Technology
The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Design Challenge
The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Project Duration
The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Research
The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiration
Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Image Credits
Image #No 1: Photographer Kelin Tan Image #No 2: Photographer Kelin Tan Image #No 3: Photographer Kelin Tan Image #No 4: Photographer Kelin Tan Image #No 5: Photographer Kelin Tan
Project Overview
Strong Tiger Chinese Baijiu Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
TIGER PAN was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Strong Tiger Chinese Baijiu Packaging.
TIGER PAN Press Releases
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Introducing Strong Tiger: A Year of the Tiger Limited Edition Chinese Baijiu Packaging by TIGER PAN
Discover the inspiration, innovation, and craftsmanship behind the Year of the Tiger limited edition Chinese Baijiu packaging by TIGER PAN, awarded Bronze in A' Packaging Design Award 2022.
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