Treasured Brew of the Cave
Chinese Baijiu Packaging for JIUGUI LIQUOR CO., LTD
They chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
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Jiugui Cave Storage by TIGER PAN
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Chinese Baijiu Packaging by TIGER PAN
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TIGER PAN Jiugui Cave Storage
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TIGER PAN Chinese Baijiu Packaging
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JIUGUI LIQUOR CO LTD Brand Logo
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Treasured Brew of the Cave Chinese Baijiu Packaging Press Releases
Availability alert: Press releases for Treasured Brew of the Cave in languages including English.
Treasured Brew of the Cave Chinese Baijiu Packaging Media Articles
Access our collection of Treasured Brew of the Cave articles, ready for use and offered in languages: English, Spanish, Italian, German, French, Portuguese, Dutch, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard) and Indonesian.
Unique Properties
Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Tags
Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Production Technology
The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Challenge
With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Project Duration
The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operation Flow
How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Research
While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiration
Treasured Brew of the Cave Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Image Credits
Image #No 1: Photographer Juanjuan Wu Image #No 2: Photographer Juanjuan Wu Image #No 3: Photographer Juanjuan Wu Image #No 4: Photographer Juanjuan Wu Image #No 5: Photographer Juanjuan Wu
Project Overview
Treasured Brew of the Cave Chinese Baijiu Packaging has been a Silver winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
TIGER PAN was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Treasured Brew of the Cave Chinese Baijiu Packaging.
TIGER PAN Press Releases
Access a rich repository of press releases on TIGER PAN, offered to press and media professionals for unrestricted use in their stories. Available now: 27 press releases ready for immediate access by journalists.
Treasured Brew of the Cave Redefines Chinese Baijiu Packaging with A' Design Award Win
Treasured Brew of the Cave, a Chinese Baijiu Packaging project by TIGER PAN, wins Silver in A' Packaging Design Award 2022
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