Zhong Yuan No. 1

Maojian Tea for Xinyang Wenxin Tea Co., Ltd

Maojian tea is a special kind of traditional Chinese tea and Zhong Yuan No1 is a leading brand for this kind. As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one. Inside the paper structure, the two cans are shaped into a symmetrical one, which is inspired by the Temple of Heaven in Beijing about 500 years ago. The exquisite techniques also helps to bring a sense of quality of the tea.

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Zhong Yuan No 1 by TIGER PAN

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Maojian Tea by TIGER PAN

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TIGER PAN Zhong Yuan No 1

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TIGER PAN Maojian Tea

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Xinyang Wenxin Tea Co LtdBrand Logo

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Zhong Yuan No. 1 Maojian Tea Press Releases

Press resources for Zhong Yuan No. 1 are offered in several languages: English.

Zhong Yuan No. 1 Maojian Tea Media Articles

For immediate use: Zhong Yuan No. 1 articles, available in languages such as Italian, Portuguese, Indonesian, Dutch, Turkish, Arabic (Standard), English, Spanish, German, French, Hindi, Korean, Japanese, Russian and Chinese (Mandarin), to enrich your content.

Unique Properties

Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.

Tags

tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan

Production Technology

The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.

Design Challenge

Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.

Project Duration

The project lasts 4 month, designed in Shenzhen

Operation Flow

How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.

Research

As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.

Inspiration

The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.

Image Credits

Tiger Pan

Project Overview

Zhong Yuan No. 1 Maojian Tea has been a Silver winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

TIGER PAN was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Zhong Yuan No. 1 Maojian Tea.

TIGER PAN Press Releases

Discover TIGER PAN's journey through our press releases, available for all press members and journalists to use without restrictions. Now available: Immediate access to 27 press releases for journalists.

Introducing Zhong Yuan No. 1: A Unique Maojian Tea Design by TIGER PAN

Discover the inspiration, innovation, and craftsmanship behind the award-winning Zhong Yuan No. 1 Maojian Tea design by TIGER PAN

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