Satine Jersey
Milk for Yili Group
Satine launches its first ever Jersey milk to enhance its leading image and competitive advantage in the pure milk market. Yili uses the imported Jersey cattle to produce milk instead of using Holstein which is the most common cow in China. As the most premium milk, its packaging should represent luxury and glamour. Therefore, its packaging elements are treated in Art Decto to present British tourist attraction and dairy farm. The artistic style differentiates Satine Jersey Milk from its competitors.
Download Press Kit № 134131
Download Press Kit № 134131 Milk for Yili Group by Blackandgold Design (Shanghai) Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Satine Jersey Milk Press Releases
Press resources for Satine Jersey are offered in several languages: English.
Satine Jersey Milk Media Articles
Ready for your features: articles on Satine Jersey in various languages, including Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), English, Italian, German, French, Portuguese, Spanish and Dutch.
Unique Properties
Satine launches its first ever Jersey milk to enhance its image as leading premium milk brand in China. Satine imports Jersey cattle from Jersey and brings them up in Inner Mongolia in order to produce the most premium milk on the market. To highlight its origin and premium feature, the packaging conveys the British style and Jersey dairy farm in an artistic way to justify its premium price.
Tags
Packaging, milk, premium, China, Jersey
Production Technology
Inner pack: Aluminium foil without white ink Box: Iridescent silver paper
Design Challenge
Jersey cattle is the USP of the product, and it is essential to convey this message. Chinese consumers barely know about the landscape of Jersey, but it is possible to educate them that Jersey is British Crown Dependency. So we decide to put British elements on packaging to create the British feel and suggest the origin.
Project Duration
The project started in February, 2020 and the product is launched in April, 2020.
Operation Flow
The box is framed by The London Eye in Art Deco style. Within the frame, it mixes the tourist attraction of the Great Britain. and the environment of Jersey dairy farm. The illustration is covered by a tradition European sealing wax that seals the British style into the product.
Research
In terms of pure milk category, most of the brands are using the traditional elements such as cow, farm and milk splash in a common method. However, Satine Jersey Milk is a high-end pure milk and its origin is Jersey, so how to help consumers to realize its premiumness and unique selling point compared with other milk? Within the category, cow and farm are often treated realistically. Therefore, we use artistic way to create the differentiation, and we find out the exquisite art style art deco is the best match.
Inspiration
The packaging is inspired by Art Deco which represents luxury and glamour. It matches Jersey milk's luxurious image. The background color is covered in Satine Green. Its logo is treated in gold. The illustration demonstrates British landscape and Jersey dairy farm in golden line to communicate its origin in a premium way. The product name is framed in sealing wax to reflect its British tradition. Its nutrition value is presented as well.
Image Credits
All photos credits to blackandgold Shanghai, 2022.
Project Overview
Satine Jersey Milk has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Blackandgold Design (Shanghai) Co., Ltd. was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Satine Jersey Milk.
Blackandgold Design (Shanghai) Co., Ltd. Press Releases
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Introducing Satine Jersey: A Luxurious Art Deco Inspired Packaging for Premium Milk
Blackandgold Design (Shanghai) Co., Ltd. unveils the Satine Jersey packaging, inspired by Art Deco, to represent luxury and glamour, launching in April 2020.
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