Small Satine

Kid Milk for Yili Group

Satine enters the kid milk market by launching kid milk Small Satine to meet parents' concern on kid health. To attract kids' attention, an IP character named after Small Satine is created. The illustration shows that he is hanging out with calf on the dairy farm leisurely. On back panel, the introduction of dairy farm is treated in a childish way. The nutrition value is presented clearly on both panel to earn parents' trust. The overall design demonstrates the harmony with nature as well as organic farm environment.

Download Press Kit № 134149

Download Press Kit № 134149 Kid Milk for Yili Group by Blackandgold Design (Shanghai) Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Small Satine by Blackandgold Design Shanghai Co Ltd

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Kid Milk by Blackandgold Design Shanghai Co Ltd

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Blackandgold Design Shanghai Co Ltd Small Satine

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Blackandgold Design Shanghai Co Ltd Kid Milk

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Yili GroupBrand Logo

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Small Satine Kid Milk Press Releases

Press releases tailored for Small Satine are available in the languages: English.

Small Satine Kid Milk Media Articles

Ready-to-feature articles on Small Satine are available in these languages: Italian, Dutch, German, Chinese (Mandarin), English, Indonesian, Japanese, Russian, Spanish, French, Portuguese, Hindi, Turkish, Arabic (Standard) and Korean, for your convenience.

Unique Properties

For new middle-class in China, they focus more on their kids' health compared with their previous generation. Satine advocates natural and organic life. Now, Satine enters the kid milk market with its newly-launched organic kid milk named after Small Satine. Small Satine has its own IP to draw kids' attention. The illustration of his exploration in dairy farm is the theme of design. it also demonstrates the harmony with nature.

Tags

Packaging, milk, kid, China, organic

Production Technology

Inner pack: Tetra Pack Box: paper

Design Challenge

Satine is a premium organic milk brand. The main challenge is how to add childish delight to a premium product. By doing so, the overall look and feel of Satine is maintained. Based on the combination of white and green, an illustration was created. The product name organic milk has switched to a childish font. On back panel, the introduction of dairy farm is also treated in a cute way.

Project Duration

The project started in Feb, 2021 and the product is launched in June, 2021.

Operation Flow

Satine is a well-known brand in China. Its white and green combination is quite iconic. When the brand extends to kid milk, its logo and color tone need to be retained. The sub-brand name Small Satine is below Satine logo. The main visual is Small Satine hangs out with calf and they are lying on the grass leisurely. It communicates the environment and the harmony with nature.

Research

Satine is a premium milk brand. It talks about nature and organic. When it comes to kid milk, the design language should be appropriate to kid. After looking at kid food and drink, we find out IP characters are often used. Thus the illustration is created to tell a story that Small Satine is exploring the dairy farm. It symbolizes the harmony with nature as well as good farm environment.

Inspiration

IP character can attract kids' attention and enhance childish delight. Instead of using IP collaboration, we created an IP for it. He is a pupil from Third Grade Class 6 implying 3.6g/100ml protein. To express the natural environment, IP character is hanging out with the calf on the grass. The back panel shows the panorama of dairy farm to communicate good milk from good farm. Its nutrition claims are highlighted for parents' trust.

Project Overview

Small Satine Kid Milk has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Blackandgold Design (Shanghai) Co., Ltd..

Bronze Recognition

Blackandgold Design (Shanghai) Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Small Satine Kid Milk.

Blackandgold Design (Shanghai) Co., Ltd. Press Releases

We provide a series of press releases on Blackandgold Design (Shanghai) Co., Ltd. that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 7 press releases for all journalists.

Blackandgold Design Unveils Small Satine: A New Organic Kid Milk with Unique IP Character

Blackandgold Design (Shanghai) Co., Ltd. introduces Small Satine, an organic kid milk with a unique IP character, designed to promote children's health and delight

Blackandgold Design (Shanghai) Co., Ltd. Newsroom

Discover outstanding design and award-winning initiatives in the Blackandgold Design (Shanghai) Co., Ltd. Newsroom.