Liquor
Moutai

Liquor for Shenzhen yoto Packaging Technology Co.,Ltd.

With the concept of pull card card, recall childhood memories; Elaborately painted zodiac patterns, emerge a vivid picture of celestial feast, confirm the legend of moutai town fairy wine. The first box shape using the principle of mechanics to change the pattern, ceramic bottle three-dimensional low temperature relief paper, more can reflect the pattern fidelity.

Kai Liu Yu 2020 Professional Bronze Press Kit № 101364

Download Press Kit № 101364

Download Press Kit № 101364 Liquor for Shenzhen yoto Packaging Technology Co.,Ltd. by Kai Liu Yu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Moutai by Kai Liu Yu
Moutai by Kai Liu Yu

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Liquor by Kai Liu Yu
Liquor by Kai Liu Yu

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Kai Liu Yu Moutai
Kai Liu Yu Moutai

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Kai Liu Yu Liquor
Kai Liu Yu Liquor

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For attribution details, see the Image Credits Section.

Shenzhen yoto Packaging Technology Co  Ltd Brand Logo
Shenzhen yoto Packaging Technology Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
Moutai Liquor Press Releases

Discover our press releases for Moutai available in the following languages: English.


Press Kit
Moutai Liquor Media Articles

Access our collection of Moutai articles, ready for use and offered in languages: Hindi, Dutch, Chinese (Mandarin), Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Italian, German, French, Portuguese, Spanish and English.


Unique Properties

The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.

Tags

maotai, baijiu, illustration, zodiac, packaging design

Production Technology

It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.

Design Challenge

The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box

Project Duration

The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.

Operation Flow

Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.

Research

Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.

Inspiration

Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together

Project Overview

Moutai Liquor has been a Bronze winner in the Packaging Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Kai Liu Yu.

 Award Logo
Bronze Recognition

Kai Liu Yu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Moutai Liquor.

DesignPRWire
Kai Liu Yu Press Releases

Attention press members and journalists: We offer a collection of press releases on Kai Liu Yu and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.


Moutai Liquor Unveils Innovative Packaging Design by Kai Liu Yu

Introducing a Revolutionary Packaging Design for Moutai Liquor


Newsroom
Kai Liu Yu Newsroom

Find inspiration and award-winning creativity within the Kai Liu Yu Newsroom.

You are currently viewing Media Showcase № 101364. Uncover the depth of Kai Liu Yu's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now browsing Press Kit / Media Showcase 101364 for Moutai — further insights await in Newsroom 272815.

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