KGI Bank
Website Redesign for frog Singapore
The team wanted to reimagine what a complex banking site should feel like for the customer. With the site showcasing information about four different subsidiaries in one, the team focused on not just providing easy information but to also truly connect with customers with every interaction. To achieve this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Download Press Kit № 136784
Download Press Kit № 136784 Website Redesign for frog Singapore by frog Singapore to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
- Credit the work's creator and/or photographer.
- Mention communication|newsroom as your source.
- Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
KGI Bank by frog Singapore
Download 1800 Pixels JPEG Image.
Website Redesign by frog Singapore
Download 1800 Pixels JPEG Image.
frog Singapore KGI Bank
Download 1800 Pixels JPEG Image.
frog Singapore Website Redesign
Download 1800 Pixels JPEG Image.
frog SingaporeBrand Logo
Download 1800 Pixels JPEG Image.
KGI Bank Website Redesign Press Releases
Discover our press releases for KGI Bank available in the following languages: English.
KGI Bank Website Redesign Media Articles
Leverage our ready-to-publish articles on KGI Bank, offered in a range of languages: Chinese (Mandarin), Dutch, Spanish, English, Turkish, Arabic (Standard), Hindi, Italian, German, French, Portuguese, Korean, Indonesian, Japanese and Russian.
Unique Properties
The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Tags
User Experience, User Interface Design, Design System, Website, Responsive
Production Technology
The user interface of this website was designed in Figma.
Design Challenge
Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Project Duration
The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Operation Flow
Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Research
Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiration
Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Image Credits
frog Singapore, 2022
Project Overview
KGI Bank Website Redesign has been a Iron winner in the Website and Web Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
frog Singapore was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work KGI Bank Website Redesign.
frog Singapore Press Releases
For journalists seeking engaging content: Explore our press releases featuring frog Singapore's work, freely available for incorporation into your stories. Journalists, gain instant access to 1 press releases today.
Revolutionizing the Banking Experience: KGI Bank Unveils Redesigned Website by frog Singapore
KGI Bank partners with frog Singapore to launch a revolutionary website redesign, offering a seamless and emotionally engaging banking experience for users worldwide.
frog Singapore Newsroom
Find inspiration and award-winning creativity within the frog Singapore Newsroom.
