Dr Dancheva
Website Redesign for Dr Dancheva
The website redesign for Dr Dancheva, an expert in dermatology and venereology, demonstrates a thoughtful approach to the intersection of medical information and user experience. It creates a digital environment that balances clinical accuracy with patient comfort. Visual design is characterized by a carefully selected pastel palette. Soft, gentle, and warm muted tones work harmoniously to establish a sense of calm. This deliberate color choice effectively creates a welcoming and reassuring atmosphere. Relatable photos create a sense of connection.
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Dr Dancheva by Maria Burgelova and More By Us
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Unique Properties
The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Tags
dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Production Technology
The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Design Challenge
The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Project Duration
The project stared on 21st of January 2024 in Sofia, Bulgaria.
Operation Flow
Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Research
Comparative website research aimed to optimise patient engagement. Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context. Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation. Data collection: website audits, competitor analysis, and review of design guidelines for medical websites. Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility. Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Inspiration
The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information. Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Image Credits
All credits are in the PDF.
Project Overview
Dr Dancheva Website Redesign has been a Iron winner in the Website and Web Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Maria Burgelova and More By Us was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Dr Dancheva Website Redesign.
Maria Burgelova and More By Us Press Releases
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Maria Burgelova and More By Us Newsroom
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