Puzzle

Water Packaging for Yunnan Tech & Besiness University

University learning such as a labyrinth parade, in the continuous exploration and growth to find the direction, this design extracts pens, ink, compasses, rotary pen knives, pushpins, needle pens and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present graphics, the concept is projected onto the visual expression.

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Puzzle by WEIWEI ZHANG

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Water Packaging by WEIWEI ZHANG

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WEIWEI ZHANG Puzzle

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WEIWEI ZHANG Water Packaging

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Yunnan Tech amp Besiness UniversityBrand Logo

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Puzzle Water Packaging Press Releases

For Puzzle, we offer press releases in multiple languages, including: English.

Puzzle Water Packaging Media Articles

Explore our ready-to-use articles on Puzzle, available in multiple languages: French, Dutch, Italian, Indonesian, Spanish, Korean, German, Portuguese, Hindi, Turkish, Arabic (Standard), English, Japanese, Russian and Chinese (Mandarin), for your feature stories.

Unique Properties

Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.

Tags

Bottled water, Paradoxical space, Illusion, Maze graphics, School

Production Technology

The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.

Design Challenge

The visual representation of abstract ideas is a richly adjusted part of the entire design process.

Project Duration

The project started in September 2021 in Kunming and finished in March 2022 in Kunming

Operation Flow

The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."

Research

This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.

Inspiration

Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.

Image Credits

Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

Project Overview

Puzzle Water Packaging has been a Iron winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

WEIWEI ZHANG was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Puzzle Water Packaging.

WEIWEI ZHANG Press Releases

Attention press members and journalists: We offer a collection of press releases on WEIWEI ZHANG and their notable work, available for your unrestricted use. Now available: Immediate access to 6 press releases for journalists.

Puzzle: Innovative Water Packaging Design by WEIWEI ZHANG Wins A' Design Award

WEIWEI ZHANG's Puzzle water packaging design, inspired by the concept of "Meet a Better Self," wins the prestigious A' Design Award 2022

WEIWEI ZHANG Newsroom

Access WEIWEI ZHANG Newsroom to delve into the world of top-tier design and accolades.