Equia Keto Line
Packaging Identity for Colorcode Creative Agency
Equia Keto line's fusion of tradition and modern flair. Sophisticated packaging adorned with almond blossoms and sleek patterns features spot UV detailing, adding a luxurious touch. Vintage sketches meld seamlessly with contemporary designs, evoking earthy greens, calming blues, and rich golds for a nature-inspired feeling. Resealable pouches with tear notches and a matte backdrop enable special printing effects, such as spot UV, ensuring an upscale presentation. Crafted from PET and PE Transparent materials, these bags combine matte and glossy finishes, preserving products in peak condition
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Equia Keto Line by Joumana Maalouf
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Packaging Identity by Joumana Maalouf
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Joumana Maalouf Equia Keto Line
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Joumana Maalouf Packaging Identity
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Joumana Maalouf Interview
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Equia Keto Line Packaging Identity Press Releases
Explore press materials for Equia Keto Line, available in languages such as English.
Equia Keto Line Packaging Identity Media Articles
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Unique Properties
Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
Tags
brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
Production Technology
The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
Design Challenge
The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
Project Duration
The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
Operation Flow
The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
Research
The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
Inspiration
The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
Image Credits
Image credits for Shutterstock, But the illustration is transformed by Colorcode team to be more artistic and customized.
Project Overview
Equia Keto Line Packaging Identity has been a Bronze winner in the Packaging Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Joumana Maalouf was recognized with the coveted Bronze A' Design Award in 2024, a testament to excellence of their work Equia Keto Line Packaging Identity.
Joumana Maalouf Press Releases
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Introducing the Equia Keto Line: A Blend of Tradition and Modernity in Packaging Identity
The Equia Keto Line by Joumana Maalouf seamlessly integrates vintage sketches with contemporary patterns, appealing to both classic and modern sensibilities, and fostering a sense of harmony and well-being. The project commenced on July 15, 2021, and concluded on November 5, 2021, in Lebanon.
Joumana Maalouf Newsroom
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