BTY Brand Identity

Logo and Applications for BTY Group

BTY's new logomark is an analytical and mathematical interpretation of the moment a gennaker sail gets deployed in the high-performance world of sailboat racing. It is also inspired by the disruption that gennaker sails brought to the sailboat racing world, allowing boats to race at speeds up to four times previously achieved numbers. Purposefully designed for an organization of cost and risk advisors for large infrastructure projects, this logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Gonzalo Alatorre 2022 Agency Bronze Press Kit № 138763

Download Press Kit № 138763

Download Press Kit № 138763 Logo and Applications for BTY Group by Gonzalo Alatorre to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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BTY Brand Identity by Gonzalo Alatorre

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Logo and Applications by Gonzalo Alatorre

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Gonzalo Alatorre BTY Brand Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

Gonzalo Alatorre Logo and Applications

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Gonzalo Alatorre Design Team Photo

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image Credits Section holds all necessary photo accreditation details.

BTY GroupBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Image Credits Section holds all necessary photo accreditation details.

Gonzalo Alatorre Corporate Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Details on photo contributions are located in the Image Credits Section.

Design Interviews

Gonzalo Alatorre Interview

Available for Journalists: An in-depth interview with Gonzalo Alatorre, around 1967 words, ready for complimentary use in your articles. Download it today. Access Gonzalo Alatorre Interview Now.

Design Newswire

BTY Brand Identity Logo and Applications Press Releases

Availability alert: Press releases for BTY Brand Identity in languages including English.

Press Kit

BTY Brand Identity Logo and Applications Media Articles

For immediate use: BTY Brand Identity articles, available in languages such as Japanese, Indonesian, Italian, French, German, Portuguese, Dutch, Hindi, Turkish, Arabic (Standard), English, Spanish, Korean, Russian and Chinese (Mandarin), to enrich your content.

Unique Properties

BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Tags

logo, brand identity, logomark, symbol, graphics, layout

Production Technology

Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.

Design Challenge

We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.

Project Duration

On going project. New brand identity launched in January. A few different brand touchpoint are still under development. For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.

Operation Flow

By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.

Research

In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on: The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in: Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from: Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a: Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.

Inspiration

BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world. This logomark represents the excitement of a more purposeful future, a future of people leading technology, not the other way around.

Project Overview

BTY Brand Identity Logo and Applications has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Gonzalo Alatorre.

Bronze Recognition

Gonzalo Alatorre was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work BTY Brand Identity Logo and Applications.

DesignPRWire

Gonzalo Alatorre Press Releases

Explore the world of Gonzalo Alatorre through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.

BTY Unveils New Brand Identity with Analytical Logomark

BTY introduces a new brand identity with a logomark inspired by the disruptive nature of Gennaker sails in sailboat racing, representing a purposeful future led by people and technology.

Gonzalo Alatorre Newsroom

Discover outstanding design and award-winning initiatives in the Gonzalo Alatorre Newsroom.

You are currently viewing Media Showcase № 138763. Access Gonzalo Alatorre's comprehensive newsroom for a deep dive into their award-winning portfolio, including media assets and much more. You are here: Press Kit / Media Showcase 138763 about BTY Brand Identity. Additional content is available in Newsroom 323609.

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