Branding Design Kit for TELS Group
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
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Download Press Kit № 139164 Branding Design Kit for TELS Group by Nargiza Usmanova to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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For Abstract Illustrations, we offer press releases in multiple languages, including: English.
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Ready-to-feature articles on Abstract Illustrations are available in these languages: German, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Italian, French, Portuguese, Dutch, English and Spanish, for your convenience.
The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.
Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style
In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company.
The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company.
The branding kit was created in 2019 for all needs in the 2020 year.
All promotional materials are used in the 11 corporate offices of the Tels Group in Europe.
The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design.
The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes.
Illustrator and Graphic Designer - Nargiza Usmanova
Abstract Illustrations Branding Design Kit has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Nargiza Usmanova was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Abstract Illustrations Branding Design Kit.
Discover Nargiza Usmanova's journey through our press releases, available for all press members and journalists to use without restrictions. For immediate journalistic use: 6 press releases are available right now.
Nargiza Usmanova created 10 unique abstract illustrations for TELS Group's 2020 branded kit, featuring hand-drawn gouache technique compositions, setting the company's promotional products apart.
Access Nargiza Usmanova Newsroom to delve into the world of top-tier design and accolades.
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