Branding
Tels Cargo

Branding for TELS Cargo

The design of Tels Cargo represents a transformation of brand identity, beginning with a new logo that balances its heritage and forward thinking philosophy. The visual language extends across truck decals, promotional materials, and an exhibition stand, each element unified to create a consistent and impactful representation. The cohesive integration of these elements elevates the brand’s presence in the automotive cargo industry, highlighting precision and professionalism throughout. Crafted to resonate across multiple touchpoints, the design conveys strength, innovation, and continuity.

Nargiza Usmanova 2025 Professional Iron Press Kit № 172023

Download Press Kit № 172023

Download Press Kit № 172023 Branding for TELS Cargo by Nargiza Usmanova to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Tels Cargo by Nargiza Usmanova
Tels Cargo by Nargiza Usmanova

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image attributions can be found in the Image Credits Section.

Branding by Nargiza Usmanova
Branding by Nargiza Usmanova

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Nargiza Usmanova Tels Cargo
Nargiza Usmanova Tels Cargo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Nargiza Usmanova Branding
Nargiza Usmanova Branding

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. To identify photo contributors, visit the Image Credits Section.

Nargiza Usmanova Designer Portrait Photo
Nargiza Usmanova Designer Portrait Photo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. To identify photo contributors, visit the Image Credits Section.

TELS CargoBrand Logo
TELS CargoBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Unique Properties

TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.

Tags

Branding, Identity, Graphic design, Logo design, Visual design

Production Technology

All advertising product layouts are created using graphic design software.

Design Challenge

The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.

Project Duration

The project began at the start of 2022 and was completed by the end of 2023 in Toronto.

Operation Flow

All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.

Research

A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.

Inspiration

The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.

Image Credits

Image #N1 : Photographer Maxim Zinchuk Image #N2 : Photographer Maxim Zinchuk Image #N3 : Photographer Maxim Zinchuk Image #N4 : Photographer Maxim Zinchuk Image #N5 : Photographer Maxim Zinchuk

Project Overview

Tels Cargo Branding has been a Iron winner in the Advertising, Marketing and Communication Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Nargiza Usmanova Designer Portrait Photo Award Logo
Iron Recognition

Nargiza Usmanova was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Tels Cargo Branding.

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Nargiza Usmanova Press Releases

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Nargiza Usmanova Designer Portrait Photo
Nargiza Usmanova Newsroom

Nargiza Usmanova Newsroom is your gateway to exploring acclaimed design and award-winning works.

You are currently viewing Media Showcase № 172023. For a full overview of Nargiza Usmanova's accomplishments and media resources, Nargiza Usmanova's newsroom is the place to be, offering direct access to a range of materials. This is Press Kit / Media Showcase 172023 featuring the Tels Cargo. For more in-depth materials, see Newsroom 245816.

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