Drive2Extremes Multivision

Photography Artwork for Porsche Middle East and Africa FZE

Photographer Florian W. Mueller was invited to bring together the two extremes of the northern polar region in Levi, Finland, and the Arabian desert in Liwa, UAE, with the Porsche Taycan Cross Turismo. He positioned the new, electric Porsche first on ice at -25 degrees Celsius north of the Arctic Circle and then in the same position to the camera and at a similar sun angle in the Arabian desert at +42 degrees Celsius and brought the two images together. Partial multiple exposures were added in the manner of his Multivision artworks.

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Drive2Extremes Multivision by Florian W Mueller

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Photography Artwork by Florian W Mueller

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Florian W Mueller Drive2Extremes Multivision

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Florian W Mueller Photography Artwork

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Florian W Mueller Designer Portrait Photo

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Porsche Middle East and Africa FZEBrand Logo

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Drive2Extremes Multivision Photography Artwork Press Releases

For Drive2Extremes Multivision, we offer press releases in multiple languages, including: English.

Drive2Extremes Multivision Photography Artwork Media Articles

Our Drive2Extremes Multivision articles are prepped and available in these languages: Hindi, Turkish, Arabic (Standard), Italian, German, Portuguese, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, French, Spanish and Dutch, ready for your use.

Unique Properties

I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results. I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.

Tags

photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,

Production Technology

I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.

Design Challenge

The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.

Project Duration

It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.

Operation Flow

I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...

Research

The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...

Inspiration

I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.

Image Credits

All images: Client: Porsche Middle East & Africa FZE Agency: KeKo Dubai Creative Director: Sandy Mcintosh Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen Assistant: Christian Bacher Driver: Jukka Honkavuori

Project Overview

Drive2Extremes Multivision Photography Artwork has been a Silver winner in the Photography and Photo Manipulation Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Florian W. Mueller was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Drive2Extremes Multivision Photography Artwork.

Florian W. Mueller Press Releases

Discover Florian W. Mueller's journey through our press releases, available for all press members and journalists to use without restrictions. Instantly access 5 press releases, available exclusively for journalists.

Florian W. Mueller Unveils Drive2Extremes Multivision Photography Artwork with Porsche Taycan Cross Turismo

Renowned photographer Florian W. Mueller brings together the extremes of the Northern Polar Region in Levi, Finland, and the Arabian Desert in Liwa, UAE, with the Porsche Taycan Cross Turismo in a groundbreaking multivision photography artwork.

Florian W. Mueller Newsroom

Step into Florian W. Mueller Newsroom for a showcase of exemplary design and recognized projects.