Designthinkers
Conference Materials for Academy of Art University
The goal is to design sophisticated conference materials that align with the theme of the year. At times design seems to be a maze, as designers' journey along its tortuous pathways leads to wrong turns, dead ends, and unknown destinations. Liying Wang tries to utilize the maze as a symbol of the design process and its complexities while visualizing the design and creativity process to evoke similar emotions from the audience.
Download Press Kit № 141209
Download Press Kit № 141209 Conference Materials for Academy of Art University by Liying Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Designthinkers by Liying Wang
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Conference Materials by Liying Wang
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Liying Wang Designthinkers
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Liying Wang Conference Materials
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Liying Wang Designer Portrait Photo
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Academy of Art University Brand Logo
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Designthinkers Conference Materials Press Releases
Discover our press releases for Designthinkers available in the following languages: English.
Designthinkers Conference Materials Media Articles
Ready for your features: articles on Designthinkers in various languages, including English, Spanish, Turkish, Arabic (Standard), Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), Hindi, Italian, German, French, Portuguese and Dutch.
Unique Properties
Design the conference materials for an existing conference. Create a sophisticated visual concept that matches the feel of the theme of the year. The goal is to demonstrate the ability to integrate conceptual ideas and visual design skills.
Tags
Conference Materials, Visual Communication, Poster, Program, Website, conference signage
Production Technology
Adobe Photoshop, Adobe Illustrator, Adobe InDesign
Design Challenge
How can creating a novel visual system for the conference cater to the needs and interests of the majority of attendees, while simultaneously aiding the organization in increasing attendance and achieving its mission of enhancing awareness of visual communication? Additionally, how can the process of design and creativity be visually depicted to evoke comparable emotions and responses from the intended audience? I keep asking myself those questions and thinking about what symbol or element can build connections and evoke the audience's similar feelings.
Project Duration
The project started in September 2018 and finished in December 2018 in San Francisco.
Operation Flow
Various deliverables were developed for the conference, including a promotion poster, program, website, application, name badge, and conference signage.
Research
Designthinkers is an annual conference with a mission to gather diverse perspectives to explore the process of design and creativity. The theme for 2018 is Speak The Truth. The whole design process is like an unknown journey, like a maze. We don't know what will happen at the next intersection. Designers like those little magenta dots, going on the road of our own choice.
Inspiration
Design is like a maze, with unpredictable twists and turns, where each decision can make or break a project. To capture this, I created a visual representation of the design process as a maze, symbolizing the confusion and challenges designers face, with every decision leading to a different outcome. It encourages pushing boundaries and finding innovative solutions while celebrating the creative process and its rewarding challenges. The design guides us through the maze, highlighting the endless possibilities that come with our work.
Image Credits
Image #1: Creator Liying Wang Image #2: Creator Liying Wang Image #3: Creator Liying Wang Image #4: Creator Liying Wang Image #5: Creator Liying Wang
Project Overview
Designthinkers Conference Materials has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Liying Wang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Designthinkers Conference Materials.
Liying Wang Press Releases
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Designthinkers Conference Materials by Liying Wang
Liying Wang's maze-inspired design for the 2018 Designthinkers conference in San Francisco
Liying Wang Newsroom
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