Stamatakis Bakery
Rebranding for Stamatakis
A lithograph of the authentic recipes and memories of a home. When the most beloved baked goods meet the tradition, the mystagogue of taste and the ritual of pleasure, what comes to mind is always a feminine figure. The authentic flavors of Eugenia, bringing emotional memories, the artisanal recipes of tradition! Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is the resemblance of the mother.
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Stamatakis Bakery by Antonia Skaraki
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Rebranding by Antonia Skaraki
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Antonia Skaraki Stamatakis Bakery
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Antonia Skaraki Rebranding
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Antonia Skaraki Design Team Photo
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StamatakisBrand Logo
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Antonia Skaraki Interview
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Stamatakis Bakery Rebranding Press Releases
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Stamatakis Bakery Rebranding Media Articles
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Unique Properties
Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Tags
Rebranding, packaging design, bakery
Production Technology
The range of packages created using the technic of engraving. The main heroine is Evgenia, mother of the owners of the bakery. The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Challenge
The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation. Due to the nature of the business, the target audience cannot be specified in a specific way.
Project Duration
he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operation Flow
All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Research
There was no research for this project
Inspiration
It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Image Credits
Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director) Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Project Overview
Stamatakis Bakery Rebranding has been a Golden winner in the Packaging Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Antonia Skaraki was recognized with the coveted Golden A' Design Award in 2023, a testament to excellence of their work Stamatakis Bakery Rebranding.
Antonia Skaraki Press Releases
Our press releases on Antonia Skaraki and their work are made freely available for press members looking to add depth to their content. Instantly access 23 press releases, available exclusively for journalists.
Stamatakis Bakery Unveils Rebranding by Antonia Skaraki
Antonia Skaraki's rebranding for Stamatakis Bakery, unveiled in 2023, pays homage to the bakery's heritage and tradition, capturing the essence of Eugenia, the mother of the owners, through packaging design.
Antonia Skaraki Newsroom
Explore Antonia Skaraki Newsroom to uncover award-winning design projects and more.
