Lucky Bread

Food Packaging for A|S Strategy, Branding & Communication

This corporate gift, a wishing gift for the new year, unites tradition and modernity, featuring a handcrafted bread adorned with symbolic motifs, created by the artisan Xompliastres of Marathos, Crete. Each ornament embodies profound aspirations such as transformation, protection, and rebirth. The design is a tribute to a vanishing art form, encapsulating cultural heritage and collective hopes in a unique, intricately ornamented bread, encased within a thoughtfully illustrated box. This gift serves as both a celebration of artistry and a vessel for wishes of prosperity and success.

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Lucky Bread by Antonia Skaraki

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Food Packaging by Antonia Skaraki

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Antonia Skaraki Lucky Bread

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Antonia Skaraki Food Packaging

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Unique Properties

Lucky Bread is a unique, handcrafted gift inspired by traditional Cretan wedding bagels, where each bread is adorned with intricate symbols that convey messages of fortune and new beginnings. The design stands out by combining ancient artistry with modern personalization, using symbols such as the lotus, dragonfly, and tree of life to reflect optimism, protection, and transformation. The bread is presented in a beautifully illustrated box, further enhancing its uniqueness and cultural significance.

Tags

Lucky Bread, traditional Cretan wedding bread, artisan craftsmanship, symbolic bread design, wedding bagels, prosperity symbols, handcrafted bread, corporate gift, Cretan traditions

Production Technology

The Lucky Bread project involved collaborating with traditional Cretan artisans, known as "xompliastres," who meticulously hand-shaped and decorated each bread with meaningful symbols. The bread was made using traditional dough and carefully molded into intricate designs, reflecting ancient craftsmanship techniques. The packaging features detailed illustrations of the symbols used, creating a cohesive visual narrative. The process required close collaboration with artisans to ensure the symbolic intricacies and cultural integrity were preserved.

Design Challenge

The hardest part of baking a custom bread such as this is to create new and unique symbols our of dough. The artisans had to change their kneading habit of the ordinary symbols and turn to something new, more intricate.

Project Duration

This project started in March and finished in October in Athens and Crete. It was sent to 150 clients.

Operation Flow

This is a box full of symbolisms. When the user opens this box and finds a ring made of bread with the same symbolisms that exist on the box. Inside also one finds a leaflet which explains every symbolism. All the symbolisms are for good luck.

Research

Based on the team's different places of origin, we researched the local customs and we selected the most interesting one. A special bread ornamented by women and offered usually at weddings. This bread-ring is first shaped out of dough and then each woman crafts an ornament. We gave the women our own symbols to craft and place on the main body. Stamatakis Cretan bakery baked and placed them in the box we had manufactured. In this form, fresh and cased it was delivered to our clients.

Inspiration

The inspiration for the Lucky Bread project came from a desire to preserve and celebrate the vanishing art form of traditional wedding bagels crafted by the artisans of Marathos, Crete. This project reflects a deeper cultural homage, where symbolism, craftsmanship, and personalization converge to create a unique product. Each ornamented bread piece conveys messages of prosperity and success, bringing together ancient symbolism with modern gifting traditions.

Project Overview

Lucky Bread Food Packaging has been a Iron winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Antonia Skaraki.

Iron Recognition

Antonia Skaraki was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Lucky Bread Food Packaging.

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