Product Promotion for OUTPUT
Traditional glasses-free 3D screen appears in building high, usually at a distance of a point for the spots on the ground. Glasses-free 3D itself is only a visual work to watch. Still, with the giant screen set up in the background directly, design company will closely watch for the audience, the built-in two radars, human body position, and motion capture techniques such as accurate grasp of the audience, driving content to interact with the audience, so that naked-eye 3D is not a visual spectacle, but better as a landmark for photo opening and interactive entertainment.
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Download Press Kit № 142549 Product Promotion for OUTPUT by OUTPUT to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Press releases tailored for Vivo X80 are available in the languages: English.
Our articles on Vivo X80, prepared for immediate use, are offered in several languages, including German, Chinese (Mandarin), Dutch, Spanish, Korean, Indonesian, Japanese, Russian, English, Turkish, Arabic (Standard), Italian, French, Portuguese and Hindi.
Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Naked eye 3d, Interactive, Epic, Innovation, Creative
Laser projection technology, 3D naked eye technology. Materials: Engineering projector, fusion controller, Rea frame, generator.
How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Photographer: Xujie Yan
Vivo X80 Product Promotion has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
OUTPUT was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Vivo X80 Product Promotion.
Discover OUTPUT's journey through our press releases, available for all press members and journalists to use without restrictions. Journalists can access 2 press releases immediately, ready for your use.
Introducing the revolutionary Vivo X80 series of phones, featuring a massive naked eye 3D digital advertisement, brought to life by cutting-edge technology and interactive content, exhibited in Shenzhen and Xi'an in March-April 2022.
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