Vivo X80

Product Promotion for OUTPUT

Traditional glasses-free 3D screen appears in building high, usually at a distance of a point for the spots on the ground. Glasses-free 3D itself is only a visual work to watch. Still, with the giant screen set up in the background directly, design company will closely watch for the audience, the built-in two radars, human body position, and motion capture techniques such as accurate grasp of the audience, driving content to interact with the audience, so that naked-eye 3D is not a visual spectacle, but better as a landmark for photo opening and interactive entertainment.

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Download Press Kit № 142549 Product Promotion for OUTPUT by OUTPUT to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Vivo X80 by OUTPUT

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Product Promotion by OUTPUT

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OUTPUT Vivo X80

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Vivo X80 Product Promotion Press Releases

For Vivo X80, find press releases in a variety of languages: English.

Vivo X80 Product Promotion Media Articles

For immediate use: Vivo X80 articles, available in languages such as German, Chinese (Mandarin), Dutch, Spanish, Korean, Indonesian, Japanese, Russian, English, Turkish, Arabic (Standard), Italian, French, Portuguese and Hindi, to enrich your content.

Unique Properties

Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.

Tags

Naked eye 3d, Interactive, Epic, Innovation, Creative

Production Technology

Laser projection technology, 3D naked eye technology. Materials: Engineering projector, fusion controller, Rea frame, generator.

Design Challenge

How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.

Project Duration

The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.

Operation Flow

Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.

Research

How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.

Inspiration

Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.

Image Credits

Photographer: Xujie Yan

Project Overview

Vivo X80 Product Promotion has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

OUTPUT was recognized with the coveted Silver A' Design Award in 2023, a testament to excellence of their work Vivo X80 Product Promotion.

OUTPUT Press Releases

Media members, dive into our press releases on OUTPUT's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 2 press releases for journalists.

Vivo X80 Unveils Groundbreaking Naked Eye 3D Digital Advertisement

Introducing the revolutionary Vivo X80 series of phones, featuring a massive naked eye 3D digital advertisement, brought to life by cutting-edge technology and interactive content, exhibited in Shenzhen and Xi'an in March-April 2022.

OUTPUT Newsroom

Access OUTPUT Newsroom to delve into the world of top-tier design and accolades.